Subscription Engagement Lifecycle Marketing Manager

This is a fully remote position, open to applicants in United States.

📋 Description

• Take ownership of and enhance the subscriber lifecycle marketing calendar, focusing on onboarding, engagement, retention, win-back, and renewal interactions.

• Develop and oversee automated multi-channel subscriber flows—email, SMS, push notifications, and in-app messages—utilizing platforms such as Klaviyo or Braze to convey the appropriate message at each stage of the customer experience.

• Create and implement onboarding initiatives that encourage early product usage and assist new subscribers in quickly realizing the value of our offerings.

• Design and expand save, win-back, and loyalty initiatives aimed at decreasing churn and re-engaging inactive subscribers through targeted, personalized outreach.

• Collaborate with the Product team to effectively present subscription features, new tiers, and value-added content to the appropriate audience segments at optimal times.

• Construct A/B testing strategies across messaging, segmentation, timing, offers, and creative elements to consistently enhance subscriber engagement and retention results.

• Evaluate campaign performance, identify actionable trends, and convert subscriber data into strategic insights for the broader team.

• Work cross-functionally with lifecycle, analytics, product, and brand teams to ensure that subscriber campaigns are synchronized, driven by insights, and aligned with brand standards.

• Oversee campaign deliverables and assets across tools to ensure programs are executed on schedule, maintaining consistency with Owlet's voice and standards.

⛳️ Requirements

• A minimum of 3 years of experience in consumer or B2C marketing, preferably with direct involvement in subscription, membership, or recurring revenue models.

• At least 3 years of practical experience in implementing cross-channel lifecycle campaigns, including email, SMS, push, and in-app messaging.

• Over 3 years of experience in audience segmentation, customer journey mapping, and workflow automation using marketing platforms.

• Strong skills in campaign planning and project management, with the ability to manage a program from inception to deployment and everything in between.

• Excellent collaboration skills across functions, with the ability to work comfortably alongside product, brand, analytics, and growth teams.

• Exceptional writing and creative abilities, capable of identifying impactful messages, recognizing friction points, and enhancing subscriber experiences with innovative ideas.

• Bonus: Practical experience with ESPs such as Klaviyo, Braze, or similar platforms; familiarity with HTML and CSS for email production is advantageous.

🏝️ Benefits

• Fully remote work opportunity

• Flexible scheduling options