Strategist – Marketing/Advertising

This is a fully remote position, open to applicants in Canada.

📋 Description

• Report directly to the Strategy Director

• Offer strategic insights and guidance to the team

• Work in partnership with internal teams on both quantitative and qualitative research

• Oversee social listening and web analytics reports

• Compile research findings, extract insights, and create creative briefings for clients and teams

• Conduct research on clients, industries, competitors, and market trends

• Evaluate competitive best practices in digital marketing and establish benchmarks

• Perform digital ecosystem audits of brands’ online presence and touchpoints

• Identify opportunities to elevate clients’ digital presence and optimize the online marketing mix

• Design and manage digital strategies across various multidisciplinary teams

• Recommend, organize, and carry out research and analysis activities

• Summarize and convey research findings to clients and project teams

• Provide insights into clients’ strategic direction

• Collaborate on the development of overarching strategies

• Establish measurement strategies for strategy development and site or program optimization

• Showcase the value of integrating strategic services into client engagements

• Offer thought leadership on requirements gathering, consumer research, insights, site measurement, marketing, and strategic planning

⛳️ Requirements

• A minimum of 3–5 years of relevant experience in strategy, brand planning, business analysis, qualitative research, or a similar field

• Experience in a marketing or advertising agency is advantageous

• Proven experience in developing and presenting client proposals and presentations

• Ability to articulate complex topics clearly, both verbally and in writing

• Familiarity with qualitative and ethnographic research methods

• Experience in creating and implementing digital design personas

• Knowledge of marketing research and sciences to design and analyze complex studies

• Excellent collaboration skills with a strong team-oriented approach

• Strong multitasking abilities and adaptability

• A commitment to continuous learning

• Must reside in Canada and be eligible to work in Canada, specifically in British Columbia, Alberta, or Ontario

🏝️ Benefits

• Fully remote work opportunities

• Flexibility in work arrangements

• Chance to leave a mark and grow alongside the company

• A workplace culture that is inclusive, respectful, kind, equitable, and equal

• Opportunity to contribute positively to society

• A collaborative work environment