Strategic Marketing Specialist

This is a fully remote position, open to applicants in Tennessee.

📋 Description

• Generating market demand to foster growth in accordance with strategic objectives, while contributing insights to the strategy.

• Achieving targets such as margins, cash flow, and Net Promoter Score through effective oversight and by specifying actions for improvement.

• Cultivating a customer-centric approach, enhancing awareness of market opportunities, and ensuring appropriate actions are taken.

• Establishing and nurturing relationships with customers to guarantee satisfaction and attract new clients to drive growth.

• Enhancing customers’ perception of a division that is easy to engage with and representing the customers' voice internally.

• Identifying prospects to boost marketing and sales within the domestic market, including product launches.

• Promoting sales efficiency and effectiveness, ensuring balanced growth across all product lines, groups, and business areas.

• Maintaining agreed service levels through efficient business and support functions in back-end sales, as well as shared platforms.

⛳️ Requirements

• A bachelor’s degree in marketing, business administration, or a related technical field (such as engineering or statistics).

• Over 8 years of experience in sales and/or marketing with relevant expertise in engineered products for professional applications.

• Strong understanding of marketing methods and strategies (including product literature, advertising, market research, and voice of customer) to stimulate demand in commercial and industrial sectors.

• Proven experience in creating, implementing, and evaluating digital marketing campaigns, including tracking and analytics.

• A solution-oriented mindset coupled with excellent written and verbal communication skills.

• Candidates must already have authorization to work for ABB in the US.

🏝️ Benefits

• Choice between two medical plan options: A PPO plan known as the Copay Plan OR a High Deductible Health Plan (with a Health Savings Account) referred to as the High Deductible Plan.

• Choice of two dental plan options: Core and Core Plus.

• Vision benefits included.

• Company-paid life insurance (2X base pay).

• Company-paid AD&D (1X base pay).

• Voluntary life and AD&D – 100% employee-paid up to specified maximums.

• Short Term Disability coverage for up to 26 weeks – Company paid.

• Long Term Disability coverage at 60% of pay – Company paid, with the option to “buy-up” to 66 2/3% of pay.

• Supplemental benefits – 100% employee-paid (including accident insurance, hospital indemnity, critical illness, and pet insurance).

• Paid Parental Leave offered.

• Access to an Employee Assistance Program.

• Health Advocate support resources available for mental/behavioral health, general health navigation, virtual health, and infertility/adoption support.

• Employee discount program available.

• 401k Savings Plan with Company Contributions.

• Employee Stock Acquisition Plan (ESAP) provided.

• ABB grants 11 paid holidays.

• Salaried exempt positions receive vacation under a permissive time away policy.