Senior Field Marketer, Italian Speaker

This is a fully remote position, open to applicants in Italy.

📋 Description

• Reporting to the Head of Global Performance Marketing.

• Develop and execute a comprehensive marketing strategy for assigned countries.

• Collaborate with Sales teams to create and implement localized campaigns and country-specific field marketing strategies.

• Drive demand generation and enhance pipeline growth through integrated multi-channel marketing initiatives, including digital, social media, public relations, direct marketing, and field efforts.

• Lead the planning, promotion, and execution of regional events, thought leadership initiatives, and community engagement activities.

• Work closely with Sales and cross-functional teams to ensure marketing efforts align with revenue objectives.

• Monitor market trends, customer insights, and competitive activities to uncover new opportunities.

• Oversee budgets, manage vendors, partnerships, and performance reporting.

⛳️ Requirements

• Minimum of 5 years of B2B marketing experience, including at least 2 years in a regional or field marketing role, ideally in the technology and/or education sectors.

• Proficient in English and Italian, with outstanding written and verbal communication skills, and the ability to customize messaging for varied audiences.

• Demonstrated experience in developing and executing integrated, multi-channel marketing programs, including event management, copywriting, content creation, and creative brief preparation.

• Strong analytical and commercial acumen, with extensive knowledge of customer segmentation and a proven track record of leveraging data and insights to inform marketing strategies and business results.

• Bachelor's degree in Marketing Management or a related field, along with advanced skills in marketing technologies and analytics platforms, including CRM, CMS, and reporting tools.

🏝️ Benefits

• Work-Life Balance: Enjoy our remote work culture, with opportunities to collaborate with colleagues in regional offices (if applicable). Benefit from generous paid time off, including public and personal holidays, as well as two company-wide days off each year to recharge.

• Learning & Development: Gain access to language learning, masterclasses, and professional growth opportunities, fostering a culture of coaching and constructive feedback.

• Community Events: Build new friendships and connect with colleagues through virtual wellbeing sessions, team-building activities, and informal social clubs.

• Cultural Collaboration: Utilize our Intercultural Assessment to gain insights that enhance collaboration across diverse cultures.

• Recommend a Friend: Receive a bonus for referring skilled professionals to join Learnlight through our referral program (conditions apply).