Senior Analyst I, Marketing

This is a fully remote position, open to applicants in United States.

📋 Description

• Take ownership of the strategic roadmap, data architecture, and analytical execution within the Marketing domain.

• Fully manage the Marketing data reporting layer, charting out and implementing a multi-quarter technical roadmap that aligns seamlessly with Alma's growth OKRs.

• Design and enhance core Marketing data models using dbt, advancing the organization towards a comprehensive, integrated 'source of truth'.

• Equip Marketing stakeholders with automated, high-fidelity pacing models and diagnostic tools that minimize manual processes and expedite media-spend optimization.

• Serve as the primary technical bridge between Growth Marketing and Data Engineering, outlining the requirements for downstream identity resolution and MarTech API integrations.

• Create, develop, and sustain enterprise-grade data models in dbt and interactive dashboards utilizing BI tools (Lightdash).

• Act as a technical mentor for fellow analysts across the data organization.

• Conduct in-depth analyses on multi-touch attribution (MTA), marketing mix modeling (MMM), client lifetime value (LTV), and incrementality testing.

⛳️ Requirements

• 4–7 years of experience in strategic data analytics, business intelligence, or analytics engineering, demonstrating a proven history of supporting high-growth Growth or Performance Marketing teams.

• Expert-level proficiency in SQL along with advanced, hands-on experience in structuring core warehouse schemas using dbt.

• Extensive understanding of the intricacies of digital marketing data ecosystems (e.g., ad platforms, event tracking, lifecycle platforms).

• Capability to deconstruct highly complex technical or analytical concepts into structured frameworks and actionable insights suitable for executive and non-technical stakeholders.

• Proactively utilize and implement AI-powered tools in daily workflows to enhance technical efficiency and automate repetitive tasks.

🏝️ Benefits

• We are a remote-first organization.

• Health insurance plans through Aetna (medical and dental) and MetLife (vision), including FSA and HSA plans.

• 401K plan (ADP).

• Monthly therapy and wellness stipends.

• Monthly co-working space membership stipend.

• Monthly work-from-home allowance.

• Financial wellness benefits provided by Northstar.

• Pet discount program through United Pet Care.

• Financial perks and rewards via BenefitHub.

• EAP access through Aetna.

• One-time home office stipend to establish your home workspace.

• Comprehensive parental leave plans.

• 12 paid holidays and 1 Alma Give Back Day.

• Flexible PTO.