Strategic Analytics Manager – Marketing Measurement Partner

This is a fully remote position, open to applicants in Canada.

📋 Description

• Take ownership of Strategic Analytics and Marketing Measurement processes that enhance growth in clients’ marketing initiatives.

• Collaborate with internal media teams and client marketing teams through measurement consultation and technical insights.

• Oversee client lift tests from their design phase through to execution and final presentation.

• Design and implement geo lift tests.

• Create analyses and reporting insights.

• Advise clients and internal teams on suitable measurement methodologies.

• Act as the measurement lead across client partnerships, working alongside paid media teams to convert data into actionable insights and decisions.

• Facilitate communication between data and marketing teams.

• Support product feedback mechanisms, identify gaps, and promote integrated project success.

• Educate non-technical stakeholders on marketing measurement and strategic analytics.

• Enhance playbooks, disseminate knowledge, and fortify cross-department roadmaps and systems.

• Contribute to the ongoing development of the Data & Measurement department’s services and products.

• In the first 30 days, familiarize yourself with systems, cultivate relationships, understand the operating model, and get acquainted with measurement solutions.

• In the first 60 days, assist with client workflows related to geo lift experimentation, custom reporting and analysis, and measurement consultation.

• In the first 90 days, take charge of client workflows and collaborate on the evolution of measurement services and client partnerships.

⛳️ Requirements

• Extensive experience with marketing measurement tools, advertising privacy, lift experimentation, attribution, and/or media mix modeling.

• Strong understanding of data and signals pertinent to marketing investment decisions.

• Proficient in marketing metrics and unit economics in ecommerce and/or B2B demand generation, including ROAS, CPA, CPM, CAC, LTV, ROI, brand lift, MQL, and SQL.

• Experience using SQL, Python, and LLMs to resolve discrepancies and create custom analyses and reports.

• Demonstrated success in influencing marketing executives and securing buy-in for complex measurement strategies.

• Ability to convert data into actionable business strategies.

• Must be legally authorized to work in Canada.

• Must already possess eligibility to work in Canada.

• No visa sponsorship is available.

🏝️ Benefits

• Profit Sharing after 1 year of employment.

• Benefits package.

• Flexible working hours.

• Remote-first work environment.

• Paid vacation and wellbeing time.

• Support for career development.

• Access to internal career coaches.

• Health, dental, and paramedical coverage.

• Accommodations during the selection process available upon request.