Staff Integrated Campaigns Manager

This is a fully remote position, open to applicants in United States.

📋 Description

• Lead global integrated campaign strategies linked to monthly product launches, demand generation objectives, and customer expansion initiatives, adapting swiftly when plans evolve (as they inevitably will).

• Implement the strategy established by the Head of Integrated Campaigns and Growth Marketing leadership, managing end-to-end programs that encompass email, third-party sponsorships, event support, nurtures, webinars, and content creation.

• Oversee webinar campaign programs from start to finish: strategy formulation, audience targeting, content organization, promotion, Marketo and Zoom execution, post-event nurture, and ROI analysis.

• Design and enhance lead scoring models in Marketo, collaborating with Marketing Operations to ensure scoring accurately reflects genuine buying signals and contributes to a clean, qualified pipeline.

• Create and oversee multi-touch campaign programs across email, digital advertising, in-product interactions, web, and virtual events, incorporating clear attribution and optimization feedback loops.

• Serve as a senior stakeholder representative in critical cross-functional planning; clearly and confidently communicate campaign performance, trade-offs, and recommendations to VP and C-level audiences.

• Work closely with Product Marketing to convert technical product narratives into campaign messaging that resonates with developers, DevOps professionals, and enterprise buyers.

• Establish and maintain scalable, repeatable campaign frameworks that accommodate Docker’s monthly launch cadence without compromising quality or speed.

• Track campaign performance across the entire funnel using Marketo, Google Analytics, and Salesforce; quickly surface insights and take prompt action.

• Manage relationships with agencies and external vendors, ensuring accountability for deliverables and timelines.

• Mentor and assist junior campaign team members, exemplifying the standards for outstanding campaign work at Docker.

⛳️ Requirements

• 7–8 years of hands-on experience in B2B SaaS demand generation and integrated campaigns, demonstrated by a portfolio that showcases measurable pipeline and revenue impact, not merely activity metrics.

• Expertise in Marketo is essential, not optional. You have constructed programs from the ground up, managed lead scoring frameworks, created nurture streams, and can troubleshoot a Marketo flow independently. Marketo certification is a significant advantage.

• Profound knowledge of funnel metrics (real understanding, not AI-enhanced). You can articulate the relationships between Leads, MQLs, SQLs, PQLs, and Opportunities, along with pipeline insights beyond standard definitions.

• Advanced understanding of lead scoring: behavioral vs. demographic scoring, MQL thresholds, and the connection between scoring models and sales handoff quality.

• Ownership of webinar campaigns. You have managed the full program, not just promoting it, from platform setup (Zoom Webinars, ON24, or similar) through post-event nurturing, converting attendees into pipeline.

• Strong executive presence. You have presented campaign strategies and performance to senior leadership, navigated high-stakes discussions, and can distill complexity into clear recommendations.

• Proven ability to thrive in a fast-paced environment with monthly launch cycles, shifting priorities, and tight deadlines. You do not wait for perfect information to take action.

• Exceptional written communication skills. You create campaign copy that drives conversions and executive summaries that require no editing.

• Familiarity with Google Analytics, Salesforce, and a modern martech stack. You understand the data journey from campaign interactions to closed-won deals.

• Cross-functional fluency. You have collaborated with Product, Product Marketing, Web, and Sales teams and know how to achieve alignment without having formal authority.

• Experience in marketing to developers or technical audiences is a significant differentiator. Understanding how to engage engineers, DevOps practitioners, and technical decision-makers is crucial.

• Bonus: experience in marketing developer tools, open-source software, or infrastructure products; developing ABM programs alongside broader demand generation efforts; contributing to a campaign playbook adopted by others; or working in an environment with rapid releases where quarterly plans became outdated quickly, and thriving in that atmosphere.

🏝️ Benefits

• Freedom & flexibility; align your work with your lifestyle.

• Designated quarterly Whaleness Days plus an end-of-year Whaleness break.

• Home office setup; we prioritize your comfort while working.

• 16 weeks of paid parental leave (after 6 months of employment).

• Technology stipend of $100 USD net/month.

• PTO plan that encourages you to take time for activities you enjoy.

• Training stipend for conferences, courses, and classes.

• Equity; we are a growing start-up and want all employees to participate in the company's success.

• Docker Swag.

• Medical benefits, retirement, and holidays vary by country.

• Remote-first culture, with offices in Seattle and Paris.