Staff Engineer, Salesforce Marketing Cloud

This is a fully remote position, open to applicants in India.

📋 Description

• Design, configure, and implement email campaigns, customer journeys, and automations utilizing Salesforce Marketing Cloud.

• Create responsive, dynamic, and customized email templates using HTML, CSS, AMPscript, and SSJS.

• Set up and manage Email Studio, Journey Builder, Automation Studio, Content Builder, Contact Builder, and Mobile Studio.

• Write SQL queries, develop Data Extensions, carry out audience segmentation, and apply personalization strategies.

• Construct and maintain triggered communications, customer lifecycle campaigns, and marketing automation workflows.

• Connect Salesforce Marketing Cloud with external applications through APIs and ensure seamless data synchronization.

• Oversee email deliverability, IP/domain reputation, campaign performance, and suggest optimization techniques.

• Resolve issues related to campaign execution, automation failures, data discrepancies, and integration challenges.

• Collaborate with architects, business analysts, administrators, and cross-functional teams to deliver scalable solutions in SFMC.

• Serve as a module lead and be the primary liaison for one or more markets or business units.

• Create technical documentation, uphold system processes, develop proofs of concept, and propose enhancements based on campaign analytics and industry standards.

⛳️ Requirements

• Over 5.5 years of overall experience.

• Proficient hands-on experience in Salesforce Marketing Cloud development and implementation.

• Expertise in writing complex SQL queries, managing Data Extensions, and executing audience segmentation.

• Strong understanding of Email Studio, Journey Builder, Automation Studio, Content Builder, Contact Builder, and Mobile Studio.

• Experience in developing responsive and dynamic email templates utilizing HTML, CSS, AMPscript, and Server-Side JavaScript (SSJS).

• Proven track record in creating, deploying, and overseeing email campaigns, customer journeys, triggered communications, and lifecycle campaigns.

• Knowledge of personalization, audience segmentation, and campaign automation within Salesforce Marketing Cloud.

• Experience integrating Salesforce Marketing Cloud using APIs and managing external system integrations.

• Familiarity with email testing, deliverability best practices, IP/domain reputation management, and monitoring campaign performance.

• Proficient in troubleshooting campaign, automation, and integration challenges within Salesforce Marketing Cloud.

• Experience working autonomously within geographically distributed Agile teams.

• Familiarity with Advertising Studio and audience creation is a plus.

• Experience with Salesforce Mobile SDK is also an advantage.

• Bachelor's or master's degree in computer science, Information Technology, or a related field.

🏝️ Benefits

• Competitive salary and performance-based bonuses.

• Opportunities for professional development and continuous learning.

• Flexible working hours and remote work options.

• Comprehensive health and wellness benefits.

• Collaborative and inclusive work environment.