Social Media Strategist

This is a fully remote position, open to applicants in Arizona, +18 more states.

📋 Description

• Report directly to the Chief Content Officer.

• Create and implement organic social media strategies across Instagram, TikTok, and YouTube for Paleovalley, Wild Pastures, and Dr. Autumn Smith.

• Oversee and manage the social media content calendar for the three brands.

• Handle daily social media operations, which include planning, scheduling, publishing, community engagement, and optimization.

• Stay updated with platform trends, algorithm modifications, and audience behavior.

• Discover opportunities to enhance organic audience growth.

• Take ownership of the entire content creation process, including ideation, scripting, filming, editing, copywriting, scheduling, and publishing.

• Edit and repurpose brand footage, long-form videos, founder content, product education, testimonials, and other creative materials.

• Develop engaging hooks, captions, and educational narratives related to health, nutrition, ingredients, and products.

• Utilize influencer, affiliate, and brand partner collaborations.

• Work together with the Creative team and videographer on campaigns, product launches, and promotions.

• Ensure that published content adheres to brand standards, includes accurate product information, utilizes approved messaging, and meets product claim and disclosure requirements.

• Create social initiatives that drive website traffic, lead generation, customer acquisition, and measurable business outcomes.

• Use ManyChat or similar social automation and direct-message tools for engagement, education, lead generation, and conversion.

• Collaborate with Retail and Omnichannel Marketing on product discovery, retail launches, and brand promotion.

• Repurpose and enhance successful organic content across additional marketing channels.

• Coordinate with Email, Podcasts, Partnerships, Retail, and Paid Media teams.

• Monitor, analyze, and report on organic social performance across all three brands.

• Evaluate content and campaign performance, providing recommendations for improvements based on data and audience insights.

• Conduct ongoing tests across formats, messaging, hooks, calls to action, and platform features.

• Engage in social listening, competitive analysis, and audience research.

• Partner with Customer Service and internal teams to monitor feedback, respond appropriately, and escalate questions or concerns.

⛳️ Requirements

• Candidates must reside and work in AR, AZ, CA, CO, FL, GA, ID, IL, LA, MD, MO, NC, NJ, NV, NY, OH, TX, VA, WA, WI, or WY due to tax and compliance regulations.

• A minimum of 5 years of hands-on experience in developing, executing, and optimizing organic social media strategies for consumer-facing brands.

• Proven track record of independently building and growing organic social media audiences with measurable increases in followers, engagement, and brand visibility.

• Experience managing the complete social media content lifecycle, including ideation, scripting, filming, video editing, copywriting, scheduling, publishing, and performance analysis.

• Strong expertise in Instagram, TikTok, Instagram Reels, YouTube Shorts, and platform-specific organic growth strategies.

• Exceptional skills in copywriting and creative storytelling.

• Experience in transforming long-form content, technical information, or educational materials into easily digestible short-form social media content.

• A strong interest in and understanding of health, wellness, nutrition, and consumer education.

• Proficient in video editing and content production using CapCut, Adobe Premiere Pro, or similar tools.

• Outstanding organizational skills, attention to detail, accountability, accuracy, quality, and consistency.

• Experience managing multiple social media accounts, content calendars, and competing priorities independently.

• Strong analytical skills and experience in using data to inform content strategy, experimentation, and enhancement.

• Excellent communication and collaboration abilities.

• Resourcefulness, adaptability, and a proactive mindset, including a willingness to embrace AI and emerging technologies.

• All applicants must be authorized to work in the United States.

• Paleovalley and Wild Pastures are unable to sponsor or assume sponsorship of employment visas, including H-1B, TN, or OPT.

🏝️ Benefits

• Medical, dental, and vision coverage with 100% employer-paid dental/vision and a modest monthly medical premium for employees; dependents may be added at employee cost.

• Generous paid time off to promote work-life balance and rest.

• Paid sick leave.

• Six (6) company-paid holidays each year.

• Two (2) floating holidays.

• Paid parental leave after 6 months of service for eligible employees.

• 100% company-paid Short-Term Disability, Long-Term Disability, and Life Insurance.

• Referral bonuses up to $1,500 for referring outstanding candidates who join our team.

• 401(k) or Roth Plans with up to a 4% company match after one year of service.

• $300 Paleovalley Monthly product stipend for employees.

• Fully remote work arrangement.