New Media & Social Lead

This is a fully remote position, open to applicants in United States.

📋 Description

• Develop and define Deepgram’s strategy for social and new media, focusing on channels, presence, content approach, and key priorities.

• Set objectives, benchmarks, measurement standards, and specific definitions of success for each channel.

• Create a comprehensive social operating system that includes calendars, intake processes, review procedures, publishing, and reporting.

• Collaborate with product marketing, communications, executives, and company leadership to manage the social calendar.

• Oversee Deepgram’s presence on LinkedIn, X, Instagram, YouTube, and other emerging platforms.

• Formulate social content, frequency, channel strategies, and initiatives for community growth.

• Promote employee advocacy and provide staff with AI-native tools.

• Assist in enhancing the social presence of executives and articulate the views of the founder and leadership team.

• Spearhead strategy for short-form and social video, including demonstrations, clips, explainers, behind-the-scenes content, and timely reactions.

• Develop collaborations, series, live events, AI-native experiments, and creative brand stunts.

• Work with design teams, video producers, and AI tools to create a consistent weekly video production process.

• Transform launches, events, podcasts, livestreams, and campaigns into native content for social media.

• Establish and manage an ongoing creator program targeting developer, AI, and technology communities.

• Collaborate with DevRel to enhance visibility for hackathons, builds, and community content.

• Implement Deepgram’s new brand in socially relevant ways and recognize pertinent cultural moments.

• Utilize and develop AI tools for social listening, research, drafting, clipping, and reporting.

⛳️ Requirements

• Minimum of 7 years of experience in social media, content creation, and new media.

• Proven experience leading strategy for a brand that engages a dedicated following, preferably in technology, developer tools, AI, or the consumer internet space.

• Demonstrated success in building a program, channel, or creator network from the ground up, with quantifiable results.

• Proficient across various platforms, including Substack and the newsletter ecosystem.

• Strong instincts for short-form video, including briefing, directing, and editing capabilities.

• Established connections with creators and a knack for identifying emerging talent.

• Credibility among developers and a solid understanding of technical audiences.

• Brand-first mindset.

• Proficiency in data analysis, including establishing baselines and interpreting metrics.

• Ability to independently set direction, make decisions, develop concepts, and execute work at a lead level.

• Experience in building a personal audience via a newsletter, channel, podcast, or community is advantageous.

• Background in developer marketing, DevRel, or AI is a plus.

• Hands-on experience in video editing or production is beneficial.

• Familiarity with creator contracting, usage rights, and disclosure requirements is a plus.

• Experience working at a high-growth company during a rebranding phase is an asset.

🏝️ Benefits

• Equity.

• Bonus.

• Access to AI-first tools and opportunities for experimentation as part of the work environment.