Social Media Specialist

This is a fully remote position, open to applicants in United States.

📋 Description

• Oversee the social media strategy for USA TODAY and evaluate portfolio performance.

• Design audience journeys and spearhead innovative social media initiatives.

• Establish a unified brand identity and style for USA TODAY's journalism on social platforms.

• Formulate strategies that encompass the entire audience journey and anticipated user actions.

• Address and resolve social media challenges within the newsroom.

• Represent USA TODAY in key discussions with industry peers, influencers, and platform partners.

• Analyze performance, pinpoint growth opportunities, and lead content strategy experiments.

• Convert data points into actionable insights for content creation.

• Modify platform strategies in response to breaking news and significant events.

• Collaborate across departments to enhance social media revenue and boost consumer retention.

• Work alongside AI leaders to test and implement tools that improve workflow efficiency.

• Mentor journalists on best practices for social media engagement.

• Conduct training sessions for reporters, visual journalists, and editors.

• Balance editorial and business objectives while prioritizing audience and organizational goals.

⛳️ Requirements

• Bachelor's or master's degree in communications, journalism, marketing, or a related field, or an equivalent combination of education and experience.

• 5+ years of experience in digital journalism or newsroom leadership, including roles in a digital, print, or television news organization.

• Mandatory journalism experience.

• 3-5 years of experience in analytics, preferably in content analytics.

• Demonstrated passion and expertise in storytelling through social media.

• Proficient in using Reddit, Discord, WhatsApp, Instagram, TikTok, X, Facebook, YouTube, Threads, and other social media platforms.

• Strong understanding of the digital media and creator landscape.

• Capacity to independently manage priorities and execute tasks amidst competing demands.

• Ability to lead peers and provide coaching to others.

• Strong business acumen and the ability to align editorial efforts with audience and organizational objectives.

• Experience utilizing AI and automation to enhance journalism, social media, or production workflows.

• Proficient with Google Analytics, Parse.ly, or similar analytics tools.

• Expertise in platform-specific data tools such as Meta, YouTube, TikTok, Reddit, and X.

• Excellent written and verbal communication abilities.

• Familiarity with news products, journalism, media analytics, and ethical standards.

• Preferred experience with Hootsuite, True Anthem, or Echobox.

• Submission of a cover letter, a one- to two-page resume, and one or two examples of projects or strategies led is required.

🏝️ Benefits

• Remote work flexibility.

• Option to utilize a local newsroom as a base of operations if residing nearby.