Social Media, Reputation Specialist

This is a fully remote position, open to applicants in Argentina.

📋 Description

• Act as the public representative for TurFresh and oversee social media channels as a community manager.

• Ensure timely responses to all Google Business Profile, Yelp, and Birdseye reviews within 48 hours.

• Manage negative reviews and public complaints by taking discussions offline and escalating issues to Customer Service.

• Create and maintain guidelines for responding to reviews.

• Collaborate with Customer Service to encourage an increase in customer reviews.

• Monitor ratings, review volume, response rates, and recurring themes by location.

• Address comments, direct messages, and mentions across all social media platforms.

• Keep track of conversations related to TurFresh, competitors, and turf care in local groups, Reddit, and review sites.

• Direct sales and service inquiries to Customer Service using GoHighLevel.

• Provide a weekly listening digest summarizing questions, objections, complaints, competitor activities, and content ideas.

• Develop a weekly channel calendar based on content pillars.

• Craft hooks, captions, story text, and calls to action for each platform.

• Brief creative resources and perform basic visual edits.

• Coordinate with technicians for field content capture.

• Schedule and publish content in GoHighLevel Social Planner across Instagram, Facebook, TikTok, and YouTube.

• Review and approve AI-generated calendars, captions, replies, and reports, enhancing prompts and brand voice guidelines.

• Provide weekly reports on publishing and performance, distinguishing between organic and paid results.

• Suggest and conduct copy and format tests while documenting outcomes.

⛳️ Requirements

• Minimum of 3 years of experience managing social media and online communities for a brand or agency.

• Exceptional written English skills with a natural tone suitable for U.S. homeowners.

• Proven experience in community management.

• Familiarity with reputation management, responding to reviews on platforms like Google Business Profile, Yelp, or Birdseye at scale.

• Experience in social listening using either native tools or platforms such as Sprout Social or Brand24.

• Demonstrated success with measurable results, including channel growth and post performance.

• Basic skills in visual editing using tools like Canva, CapCut, or similar applications.

• Comfort using AI as a drafting assistant while maintaining quality, accuracy, and brand integrity.

• Highly organized and self-motivated, capable of closing the loop and escalating issues early with recommendations.

🏝️ Benefits

• Full-time employment.

• Remote work arrangement.

• Overlap with U.S. Pacific Time business hours.