Social Media Marketing Manager – Healthcare

This is a fully remote position, open to applicants in United States.

📋 Description

• Oversee social media platforms including Instagram, Facebook, TikTok, LinkedIn, and YouTube.

• Develop B2B content specifically for LinkedIn and consumer-focused content for other platforms.

• Create social media campaigns that align with business goals, seasonal events, audience interests, and current trends.

• Construct and manage a dynamic 30-day content and campaign calendar.

• Generate creative ideas and craft engaging hooks, captions, and post text.

• Design daily posts using Canva, leveraging templates, existing assets, carousels, user-generated content (UGC), and concise short-form videos.

• Assist in formulating the UGC and creator strategy, particularly for TikTok and Instagram.

• Interact with relevant accounts, creators, communities, partners, and B2B audiences.

• Experiment with concepts to enhance reach, website traffic, and conversion rates.

• Monitor performance on a weekly basis and provide recommendations for scaling, modifying, or discontinuing efforts.

• Identify top-performing content for paid promotional opportunities.

• Contribute to defining the social media aesthetic, including templates and content formats.

• Take ownership of social media concepts, strategic direction, and daily operations.

• Escalate content or comments as necessary in accordance with healthcare marketing regulations.

• Ensure that all content undergoes compliance review prior to publication when required.

⛳️ Requirements

• Demonstrated experience in growing social media accounts with measurable results, beyond just follower numbers, and managing campaigns from conception to outcome.

• Exceptional proficiency in written English and strong social media copywriting abilities.

• Advanced skills in Canva.

• Strong visual discernment.

• Experience in creating short-form video content.

• Highly organized and adept at analyzing performance data.

• Innovative, self-motivated, and capable of working independently as well as collaboratively with marketing and creative teams.

• Comfortable utilizing AI tools to expedite workflow, with the discernment to avoid producing generic, AI-generated content.

• Previous experience in healthcare or regulated industries is mandatory.

• Availability for regular overlap with U.S. Central Time (CT) business hours.

• A brief introduction along with 2 to 3 examples of personally created social media content or campaigns is required when applying.

• Review DrHouse's website and social media channels prior to the interview.

🏝️ Benefits

• Opportunity for remote work.

• Part-time employment position.