Social Media Marketing Manager – Consumer Brands

This is a fully remote position, open to applicants in Nigeria.

📋 Description

• Take charge of the daily growth of brand and founder social media profiles on platforms including Instagram, Facebook, TikTok, Threads, LinkedIn, YouTube, and Pinterest.

• Establish and report weekly objectives for follower growth, reach, and engagement, complete with numerical outcomes.

• Monitor all social media accounts several times a day.

• Respond to comments and direct messages within a 24-hour timeframe.

• Actively engage with followers and similar accounts daily to promote growth.

• Create and sustain a monthly content calendar for each platform, incorporating stories.

• Ensure captions and posting statuses are up to date.

• Direct and oversee videographers and graphic designers.

• Prepare written creative briefs that include reference examples, format, length, and tone prior to shoots or design projects.

• Uphold standards for deliverables and deadlines.

• Provide written reference examples, shot descriptions, and target lengths for content requests from the founder.

• Manage scheduling, publishing, and inbox communications using Meta Business Suite, Later, Buffer, and similar tools.

• Recommend and substantiate tool modifications in writing.

• Adhere to established written approval protocols for the founder’s personal channels.

• Secure written approval before posting content on the founder’s LinkedIn.

⛳️ Requirements

• A minimum of 5 years of experience managing social media accounts for a consumer brand.

• At least 2 years in a position responsible for growth metrics.

• Direct experience in leading and managing videographers and graphic designers is essential.

• Capability to illustrate, with examples, how the work of videographers and graphic designers was directed, standards upheld, and underperformance addressed.

• Experience in managing photographers, web designers, or web developers is a significant advantage.

• A minimum of two written case studies showcasing real figures, including follower growth, engagement rates, reach, or revenue connected to social media.

• Proficient use of Meta Business Suite, Instagram, TikTok, Threads, LinkedIn, and at least one scheduling platform such as Later or Buffer.

• Experience in beauty, hair care, or consumer packaged goods (CPG) is preferred.

• An assertive, proactive, independent, and accountable work style.

🏝️ Benefits

• Fully remote work setup.

• Independent contractor arrangement.

• Work schedule aligned with U.S. Eastern Business Hours.