Social Media Marketing Manager – Consumer Brands

This is a fully remote position, open to applicants in Kenya.

📋 Description

• Take ownership of the daily growth of brand and founder social media accounts across platforms including Instagram, Facebook, TikTok, Threads, LinkedIn, YouTube, and Pinterest.

• Establish and report weekly targets for follower growth, reach, and engagement, including numerical outcomes.

• Monitor accounts multiple times a day and respond to comments and direct messages within a 24-hour timeframe.

• Actively engage with followers and similar accounts each day to foster growth.

• Develop and maintain a monthly content calendar for all platforms, incorporating stories with current captions and posting status.

• Oversee and direct videographers and graphic designers.

• Create written creative briefs that include reference examples, format specifications, length, and tone before any shoots or design projects.

• Uphold standards for deliverables and ensure deadlines are met.

• Provide written reference examples, descriptions of shots and formats, and target lengths for content requests involving the founder on-camera or on-mic.

• Manage scheduling, publishing, and inboxes through Meta Business Suite, Later, Buffer, and other scheduling tools used by the brand.

• Suggest and justify changes to tools in writing.

• Adhere to written approval protocols for the founder's personal channels; secure written consent before posting on the founder's LinkedIn.

⛳️ Requirements

• A minimum of 5 years managing social media accounts for a consumer brand.

• At least 2 years in a position responsible for growth metrics.

• Direct experience in leading and managing videographers and graphic designers is essential.

• Capability to detail, with examples, how you directed creative projects, enforced standards, and addressed underperformance.

• Experience managing photographers, web designers, or web developers is highly advantageous.

• At least two written case studies demonstrating real metrics such as follower growth, engagement rates, reach, or revenue linked to social media efforts.

• Proficient use of Meta Business Suite, Instagram, TikTok, Threads, LinkedIn, and familiarity with at least one scheduling platform like Later, Buffer, or similar.

• Experience in beauty, hair care, or consumer packaged goods (CPG) is preferred.

• A proactive, forward-thinking, independent, and accountable work style is required.

🏝️ Benefits

• Fully remote work setup.

• Independent contractor arrangement.

• Work schedule aligned with U.S. Eastern Business Hours.