Social Media Marketing Manager

This is a fully remote position, open to applicants in United States.

📋 Description

• Oversee Instagram, Facebook, TikTok, LinkedIn, and YouTube platforms

• Produce B2B content for LinkedIn and consumer-focused material for other channels

• Create social campaigns aligned with business objectives, seasonal events, audience demands, and trends

• Develop and manage a dynamic 30-day content and campaign calendar

• Conceive ideas and craft hooks, captions, and post content

• Design daily posts in Canva using templates, existing assets, carousels, UGC, and straightforward short-form videos

• Assist in formulating the UGC and creator strategy, particularly for TikTok and Instagram

• Interact with relevant accounts, creators, communities, partners, and B2B audiences

• Experiment with ideas to enhance reach, website traffic, and conversions

• Monitor performance on a weekly basis and suggest strategies for scaling, modifying, or discontinuing efforts

• Identify top-performing content for paid advertising opportunities

• Contribute to establishing the social aesthetic, including templates and content formats

• Take ownership of social content concepts, direction, and daily implementation

• Escalate content or comments when necessary to meet healthcare compliance

• Aim for growth, meaningful engagement, and conversion results

⛳️ Requirements

• Demonstrated experience in growing social accounts with results that extend beyond mere follower counts

• Proven track record of running campaigns from concept to outcomes

• Exceptional proficiency in written English

• Strong social copywriting abilities

• Proficient in Canva

• Good visual discernment

• Experience with short-form video production

• Highly organized and adept at analyzing performance data

• Creative and proactive mindset

• Ability to work autonomously as well as collaboratively with marketing and creative teams

• Familiarity with AI tools while maintaining the discernment to avoid generic, AI-generated content

• Experience in healthcare or regulated industries is an advantage

• Knowledge of, or eagerness to quickly learn, healthcare marketing regulations such as HIPAA, appropriate health claims, and content/comment escalation

• Capability to present a brief introduction along with 2 to 3 examples of personally created social content or campaigns

• Willingness to review DrHouse's website and social channels prior to the interview

• Availability for consistent overlap with U.S. Central Time business hours

🏝️ Benefits

• Part-time schedule of up to 25 hours per week

• Regular overlap with U.S. Central Time business hours