Social Media Marketing Manager

This is a fully remote position, open to applicants in Ohio.

📋 Description

• Design and execute a holistic social media strategy that aligns with brand and marketing objectives.

• Evaluate and assess social media calendars across various business units to identify optimal content for the master brand's social channels.

• Aid in the creation and upkeep of the master-brand social content calendar.

• Strategize, create, and disseminate engaging content across diverse platforms (e.g., LinkedIn, Instagram, Facebook, X, TikTok).

• Manage daily social media operations, including content calendars and posting schedules.

• Monitor social channels, reply to comments/messages, and encourage meaningful audience interaction.

• Analyze performance metrics and refine campaigns to enhance reach, engagement, and conversion rates.

• Collaborate with creative teams, copywriters, and marketing stakeholders to generate high-quality content.

• Work alongside internal teams to amplify campaigns, events, and key initiatives.

• Stay updated on social trends, emerging platforms, and best practices to maintain fresh and relevant content.

• Manage paid social campaigns in collaboration with media teams, including targeting and performance tracking.

• Ensure brand consistency across all social media platforms.

• Monitor competitor activities and pinpoint opportunities for differentiation.

• Handle multiple projects and meet deadlines in a dynamic environment.

⛳️ Requirements

• Bachelor's degree in Marketing, Communications, or a related field (or equivalent experience).

• At least 5 years of experience overseeing social media for a brand, ideally in a B2B or corporate setting.

• Proven experience in formulating and executing social media strategies and campaigns.

• In-depth understanding of platform algorithms, trends, and standards.

• Familiarity with social media management and analytics tools (e.g., Sprout Social, Hootsuite, native insights).

• Basic knowledge of paid social media advertising and campaign optimization.

• Exceptional writing, editing, and storytelling abilities.

• Strong analytical skills with the capacity to interpret performance data and suggest enhancements.

• Outstanding organizational, time management, and multitasking skills.

• Excellent collaboration and communication skills.

🏝️ Benefits

• Comprehensive and rewarding Total Rewards package designed to support and empower our employees.