Social Media Manager, Hospitality

This is a fully remote position, open to applicants in Mexico.

📋 Description

• Oversee daily social media operations across platforms including Instagram, Facebook, TikTok, LinkedIn, and other relevant channels.

• Create monthly content calendars that are in line with each client's brand identity, target audience, campaigns, and business objectives.

• Ensure a uniform brand voice and visual style across all client accounts.

• Monitor content effectiveness and generate comprehensive reports featuring insights and recommendations.

• Recognize pertinent trends, formats, creators, and cultural phenomena that brands can authentically leverage.

• Assist in brainstorming campaigns for product launches, events, seasonal promotions, and special offers.

• Aid in the management of paid social campaigns, which includes audience targeting, campaign setup, testing, optimization, and reporting.

• Work collaboratively with internal teams and clients to collect feedback, secure approvals, and gather campaign information.

• Juggle multiple client accounts, deadlines, and content workflows concurrently.

⛳️ Requirements

• A minimum of 4 years of experience in managing social media for brands, agencies, or multiple client accounts.

• Proven expertise in organic social media strategy, content planning, publishing, and community management.

• Practical experience with paid social media initiatives.

• Background in working with sectors such as hospitality, restaurants, hotels, travel, lifestyle, food and beverage, or consumer brands.

• Exceptional command of English with the capability to adapt tone of voice across various brands.

• Strong knowledge of Instagram, Facebook, TikTok, LinkedIn, and the latest social media best practices.

• Familiarity with Meta Ads Manager and social media scheduling tools.

• Experience in creating content calendars and managing approval processes.

• Skilled in analyzing campaign metrics, identifying trends, and suggesting optimization strategies.

• Good visual discernment and the ability to effectively brief creative teams.

• Capacity to handle multiple accounts and priorities in a dynamic agency environment.

• Comfortable in client communication and presenting recommendations.

🏝️ Benefits

• Opportunity to work remotely with a growing, innovative agency.

• Clear potential for role expansion as the agency and client portfolio evolve.

• Freedom to introduce new ideas, enhance processes, and shape social strategy.