Social Media Manager – Legal AI Tech

This is a fully remote position, open to applicants in Germany.

📋 Description

• Establish social media objectives, content pillars, and tone of voice for each platform, beginning with LinkedIn.

• Integrate social media strategy with marketing initiatives and campaign objectives.

• Strategize, compose, schedule, and distribute weekly content.

• Transform campaign materials, product updates, events, and expert insights into suitable posts for each platform.

• Cultivate executive presence on LinkedIn through ghostwriting, post refinement, and coaching.

• Engage with comments and messages, fostering relationships within the legal and LegalTech community.

• Collaborate with partners and team members to broaden reach.

• Monitor brand mentions and industry trends.

• Analyze performance across all channels and provide monthly insights and recommendations to the marketing team.

• Share audience insights with the Content & Campaign Manager to enhance concepts.

• Communicate social media requirements to other team members.

⛳️ Requirements

• Over 5 years of experience in social media management.

• Experience preferably in B2B, SaaS, or another professional services sector.

• Proficiency in managing LinkedIn company pages and executive profiles.

• Proven track record of growing B2B or B2C audiences through engaging content.

• Capability to plan social media content and formulate a comprehensive social media strategy.

• Familiarity with affiliate marketing and influencer partnerships.

• Knowledge of content planning, content pillars, formats, tools, and KPIs.

• Ability to modify content pieces to meet established OKRs.

• Experience with scheduling and analytics tools such as Social Insider, Sprout Social, or LinkedIn Analytics.

• Proficient in English and German.

🏝️ Benefits

• 100% remote work available (for residents of Germany); other locations may be considered upon request.

• Flexible working hours.

• 26 days of vacation plus December 24th and 31st off.

• An additional vacation day for each year of employment, up to a total of 30 days.

• Discounts, such as Urban Sports Club Membership, depending on your location.

• Laptop provided (Lenovo or Mac).

• Budget for home office setup, reimbursed with your first salary.