Social Media Manager – DTC/Ecommerce

📋 Description

• Oversee and implement social media strategies and content for various brands.

• Maintain and adhere to unique brand voices, ensuring consistency and alignment with established brand guidelines.

• Develop, schedule, and share high-quality, engaging content (including copy, graphics, and video) across social platforms such as Facebook, Instagram, Google Business, and others.

• Collaborate directly with general managers and founders to coordinate content requirements, collect assets, respond to customer inquiries, and achieve marketing goals.

• Manage community engagement, including customer interactions.

• Attend weekly marketing meetings and work alongside cross-functional teams.

• Analyze analytics, report on metrics, and provide data-driven recommendations for enhancements.

• Identify and cultivate relationships with influencers, create user-generated content opportunities, and support affiliate marketing programs.

• Assist in developing content calendars and propose new ideas that align with brand objectives.

• Execute basic design tasks (such as creating graphics for posts using tools like Canva) in accordance with brand guidelines.

⛳️ Requirements

• Over 3 years of practical experience in social media management, ideally in startups, direct-to-consumer brands, hospitality, food & beverage, lifestyle brands, or agency settings.

• Demonstrated ability to independently manage and grow social media accounts — beyond just scheduling or posting content.

• Strong experience in creating content personally, which includes:

• - Copywriting

• - Basic graphic design

• - Short-form video editing

• - Content ideation and execution

• Proven success in managing TikTok as a primary growth channel, which includes:

• - Utilizing trends

• - Growing organic engagement

• - Developing short-form content strategies

• - Conducting performance analysis

• Comfortable operating in a lean, fast-moving environment with little structure or oversight.

• Ability to take initiative, resolve issues independently, and proactively advance projects.

• Strong organizational and communication skills.

• Exceptional attention to detail and the ability to adapt to different brand voices and visual styles.

• Comfortable working directly with founders and operational teams.

• Must be highly responsive during Florida business hours.

• A portfolio is required (including social accounts, campaigns, content samples, or video work).

🏝️ Benefits

• Competitive salary and performance-based bonuses.

• Flexible working hours and remote work options.

• Opportunities for professional development and growth.

• Dynamic and supportive work environment.