Associate Director, Digital Experience

This is a fully remote position, open to applicants in United States.

📋 Description

• Facilitates the enhancement of both core and innovative product experiences throughout the prospective student journey.

• Manage daily optimization, testing, and quality assurance for primary digital experiences.

• Identify and drive opportunities for A/B testing and experimentation.

• Oversee the optimization of comprehensive user journeys across web, CRM, and enrollment interaction points.

• Create and present regular performance reports, translating insights into actionable recommendations.

• Contribute to the formulation of the innovation roadmap.

• Collaborate on the design, implementation, and evaluation of new digital product experiences and pilots.

• Provide leadership through influence and expertise.

⛳️ Requirements

• Bachelor’s degree in design, human-computer interaction, or a related discipline.

• Over 7 years of experience in digital experience, product strategy, personalization, or innovation roles.

• Proven track record of close collaboration with CRM and marketing automation teams.

• Strong grasp of lifecycle journeys, triggers, segmentation, and user signals.

• Demonstrated ability in driving personalization and experience intelligence.

• Strong performance orientation and experience-driven mindset.

• Solid background in human-centered design, journey mapping, and experience strategy.

• Familiarity with experimentation and optimization methodologies.

• Working knowledge of accessibility (WCAG), principles of responsive design, and content structure.

• Exceptional cross-functional leadership and influence capabilities.

• Outstanding written and verbal communication skills.

🏝️ Benefits

• Comprehensive well-being benefits for you and your family.