Social Media Manager – D2C

This is a fully remote position, open to applicants in United States.

📋 Description

• Take full ownership of the organic social channel strategy from start to finish, encompassing platform vision, audience objectives, and content pillars.

• Spearhead Headspace’s social voice by crafting engaging hooks, captions, scripts, and series.

• Transform expert insights and research into valuable, relatable, and trustworthy digital product content.

• Lead the monthly editorial planning, focusing on themes, evergreen series, cultural moments, and key priorities.

• Act as the primary organic social channel lead for campaigns and collaborations with brand partners.

• Generate social-first concepts, facilitate brainstorming sessions, and develop content plans along with measurement strategies.

• Stay updated on platform trends, algorithm changes, and significant cultural moments.

• Enhance community engagement through participation-driven formats and social listening techniques.

• Co-manage escalation protocols and safe-messaging guidelines for sensitive discussions.

• Ensure final content review for quality, voice consistency, and brand alignment.

• Oversee quarterly social reports and benchmarks for partnerships.

• Convert performance data into actionable recommendations and collaborate on an organic boosting budget.

• Work closely with marketing leadership, brand creative, content, communications, product marketing, partnerships, and the social media team.

• Report directly to the Brand Marketing Lead.

⛳️ Requirements

• Minimum of 7 years of experience in social media strategy and content creation.

• Outstanding copywriting abilities.

• Strong creative strategy skills with the capacity to link social-first concepts to business objectives.

• Proven end-to-end management of a brand’s organic social channel demonstrating measurable results.

• Extensive knowledge of Instagram, TikTok, and Threads.

• Working familiarity with LinkedIn.

• Proficient in using Sprout Social, Meta Business Suite, and AI tools within creative workflows.

• Experience in leading by influence and guiding peers, freelancers, or internal teams.

• Excellent communication and relationship-building capabilities.

• Proven experience in conceptualizing and scripting platform-native short-form videos that have achieved performance success.

• Familiarity with AI-powered tools.

• Strong analytical skills with the ability to turn channel data into practical recommendations.

• Sound editorial judgment regarding sensitive mental health topics.

• A genuine belief in Headspace’s mission.

• At least Level 1 proficiency in AI.

• Preferred: experience in a consumer health, wellness, or technology brand.

• Preferred: experience in narrating the story of a digital product.

• Preferred: background in campaign, product marketing, or content marketing.

• Preferred: strong visual sensibility for craft and grid layout.

• Preferred: working knowledge of organic-to-paid mechanics.

• Preferred: comfort in front of the camera or skill in directing talent.

• Preferred: experience with creator partnerships or user-generated content.

• This role is open to candidates located in the United States.

🏝️ Benefits

• Additional benefits that extend beyond total compensation.

• Variable bonuses or sales incentives may be factored into total compensation.

• Private company stock options may be included in total compensation.

• Development of AI proficiency and its application in workflows.

• Flexibility in creative autonomy and control over the organic social presence.