Social Media Manager

This is a fully remote position, open to applicants in United States.

📋 Description

• Spearhead the formulation and implementation of a social media strategy across Vitamin Angels' platforms, including LinkedIn, Facebook, Instagram, Twitter/X, YouTube, Vimeo, and emerging channels.

• Collaborate with the Director of Digital Marketing to carry out digital strategies utilizing social media and email initiatives.

• Engage corporate partners, influencers, organizations, and stakeholders to enhance visibility, reputation, and outreach.

• Oversee campaign planning, content calendars, publishing, reporting, and optimization across social media channels.

• Leverage data to refine strategy, planning, content, and overall performance.

• Supervise monthly content calendar planning and scheduling, daily publishing, and community engagement.

• Act as project lead, coordinating contributions from stakeholders for social and email performance.

• Generate and propose content ideas aimed at boosting impressions, traffic, and engagement.

• Conceive, craft, and produce compelling campaign content in collaboration with internal and external partners.

• Develop creative briefs and draft requests for creative assets.

• Establish KPIs and compile monthly performance reports.

• Assist in influencer campaigns alongside the PR team and external agency.

• Implement email marketing strategies, including both copywriting and design elements.

• Create copy for paid search, social, and display campaigns.

• Foster relationships and participate in relevant online discussions.

• Optimize cross-channel promotion across paid, organic, website, PR, social, and email platforms.

• Report directly to the Director of Digital Marketing; no staff supervision is required.

• Travel domestically and internationally as needed.

⛳️ Requirements

• 8–10 years of relevant experience in a similar global public health nonprofit, focusing on social media for donor, scientific, or mass-market audiences.

• BA/BS degree or equivalent practical experience.

• Proven track record in developing social media and email marketing strategies, plans, content, and analytics.

• Experience in managing monthly content strategies and calendars across various channels.

• Strong ability to write dynamic and impactful copy across multiple mediums.

• Demonstrated success in increasing audience engagement and followers on LinkedIn, Facebook, Instagram, Twitter/X, and YouTube.

• Familiarity with TikTok, WhatsApp, Bluesky, or similar platforms is advantageous.

• Exceptional written communication and editing skills.

• Capability to create clear briefs for agencies and creative partners.

• Comprehensive knowledge of social media measurement tools, techniques, and platforms, such as Hootsuite and Sprout Social.

• Understanding of organic and paid social media and optimization of cross-channel brand presence.

• Ability to interpret complex or industry-specific information and translate it into accessible content.

• Strong interpersonal, communication, project management, and organizational abilities.

• Positive, collaborative work style with natural leadership qualities.

• Highly driven self-starter.

• Proficient problem-solving, decision-making, and conflict-resolution skills.

• Capacity to multitask in a fast-paced environment.

• Ability to manage stress associated with local and international travel, crowds, open spaces, shared office environments, and daily activities, with reasonable accommodations.

• Capability to remain seated or stationary for extended periods, including during prolonged air travel and desk assignments.

🏝️ Benefits

• Medical, Dental, and Vision Care.

• Life Insurance.

• Medical and Dependent Care Flexible Spending Accounts.

• Wellness Reimbursement.

• 401(k).

• Paid Time Off.

• Winter/Summer Recharge Weeks.

• Holidays.

• Paid parental leave.

• Comprehensive benefits package.