Social Media Manager

This is a fully remote position, open to applicants in Florida.

📋 Description

• Develop and implement a thorough social media strategy that aligns with Ref's brand voice and marketing goals.

• Oversee and enhance Ref's presence across major social media platforms, including LinkedIn, Twitter, Instagram, and any emerging platforms relevant to our audience.

• Generate, curate, and schedule compelling content that highlights Ref's AI-driven solutions, thought leadership, and corporate culture.

• Collaborate with marketing, product, and sales teams to ensure messaging consistency and support for key initiatives.

• Interact with our online community by promptly and professionally responding to comments, messages, and mentions.

• Monitor and analyze social media metrics, utilizing data-driven insights to refine our social media strategy.

• Keep abreast of social media trends, best practices, and new features, integrating them into our strategy as needed.

• Work with the content team to adapt blog posts, whitepapers, and other marketing materials for social media utilization.

• Oversee social media advertising campaigns, collaborating closely with the digital marketing team to enhance performance.

• Represent Ref at industry events and conferences by creating live social media content and engaging with attendees.

⛳️ Requirements

• 3+ years of experience in social media management, ideally within B2B SaaS or HR tech sectors.

• Demonstrated success in growing social media followings and boosting engagement rates.

• Exceptional writing and editing abilities, with a talent for adapting tone and style to suit various platforms and audiences.

• Strong grasp of social media analytics and experience with social media management tools (e.g., Hootsuite, Sprout Social).

• Familiarity with design tools (e.g., Canva, Adobe Creative Suite) for crafting visually appealing social media content.

• Basic knowledge of SEO and content marketing principles.

• Awareness of HR, recruitment, and talent management trends and technologies.

• Bachelor's degree in Marketing, Communications, or a related field.

🏝️ Benefits

• Competitive salary

• Health, dental, and vision insurance

• 401(k) with company match

• Flexible PTO policy

• Remote-friendly work environment

• Professional development budget

• Opportunity to influence the social media presence of a rapidly growing AI-powered talent platform