Social Media Manager

This is a fully remote position, open to applicants in South Carolina, +1 more state.

📋 Description

• Oversee and implement content calendars across various platforms such as TikTok, Instagram, YouTube, LinkedIn, Facebook, Reddit, X, and Pinterest.

• Monitor performance metrics on a monthly and quarterly basis, highlighting high-performing content while proactively identifying low-performing posts.

• Utilize social measurement and scheduling tools at an intermediate level, including Sprinklr, Meta Business Manager, Sprout Social, and social listening platforms.

• Comprehend KPI calculations, their implications, and what they measure; contribute to client reporting with insights and observations on performance.

• Recognize trends from platforms and competitors by actively monitoring both; communicate relevant opportunities to the Social Strategist or Senior Strategist.

• Analyze user comments, queries, and UGC for inspiration and audience insights; assist in community management across active brand accounts.

• Exhibit a thorough understanding of brand followers and their communities, leveraging that knowledge for content recommendations.

• Convert content ideas and briefs from Social Strategists into cohesive outlines, copy, and platform-ready posts with minimal oversight.

• Craft captions and short-form copy that align with a predefined tone of voice and best practices for each platform.

• Ensure all published content adheres to accessibility standards (alt text, readable text overlays, sound-off design).

• Contribute innovative ideas during brainstorming sessions informed by industry trends, competitor actions, and community feedback.

• Effectively communicate with creative and account teams to align on requirements, identify obstacles, and ensure timely delivery.

• Identify posts requiring updates due to platform changes and escalate issues appropriately.

⛳️ Requirements

• Bachelor’s degree in Marketing, Communications, or a related field.

• 2–4 years of experience in managing social media for brands, preferably within an agency environment.

• Proficiency with social media scheduling and analytics tools (Sprinklr, Sprout, Hootsuite, or similar).

• Experience in writing social copy and managing content calendars.

• Understanding of community management practices.

• Basic knowledge of social analytics and reporting.

• Familiarity with short-form video content and platform-native tools is a plus.

• Strong understanding of TikTok, Instagram, YouTube, LinkedIn, Facebook, Reddit, X, and Pinterest.

• Excellent written communication skills with the ability to adapt tone and voice across different brands.

• Highly organized with outstanding time management skills and the capability to handle multiple accounts.

• Proactive communicator who flags delays, asks clarifying questions, and anticipates next steps.

• Ability to quickly receive and incorporate feedback.

• Collaborative team player who works effectively with strategists, designers, and content creators.

• A strong curiosity and enthusiasm for social media culture, trends, and platform innovations.

🏝️ Benefits

• Medical insurance

• Dental insurance

• Vision insurance

• Flexible spending account

• Voluntary life and accident plans

• 401(k) retirement plan with matching