Social Media Manager

This is a fully remote position, open to applicants in California, +11 more states.

📋 Description

• Take charge of and implement Dutch’s social media strategy across platforms such as Facebook, TikTok, Instagram, YouTube Shorts, and other emerging channels.

• Generate and share engaging content including short-form videos, static posts, reactive material, and trend-focused pieces.

• Collaborate with the Creative and Content teams to produce eye-catching, on-brand assets.

• Oversee the content calendar to ensure alignment with campaigns, product launches, and significant cultural events.

• Foster community engagement through effective management of comments, direct messages, and conversations.

• Spot trends, memes, and cultural phenomena to create timely and relevant content.

• Work alongside the Growth team to experiment with paid amplification, whitelisting, and creator collaborations.

• Coordinate with PR and Partnerships for influencer and celebrity collaborations.

• Analyze performance metrics, generate reports, and optimize strategies based on engagement, reach, shares, share of voice (SOV), and conversion indicators.

• Assist with lifecycle and cross-channel content needs, including email, SMS, and landing pages, as required.

⛳️ Requirements

• 3 to 6 years of experience in managing and enhancing social media for a brand.

• Demonstrated ability to create content that fosters engagement, growth, and subscriptions.

• In-depth knowledge of TikTok, Instagram Reels, and short-form video trends.

• Strong creative instincts with the ability to discern what performs well versus what merely looks appealing.

• Experience in cross-functional collaboration with Growth, Creative, Product, and PR teams.

• Data-driven mindset, adept at utilizing insights for rapid iterations.

• Capability to work swiftly, test ideas, learn, and adapt within a fast-paced growth environment.

• Openness to taking risks, disrupting norms, and exploring new concepts.

• Excellent project management and analytical skills.

• Proficient writing and communication skills, with a keen attention to tone and brand voice.

• Nice to Haves: Experience in consumer, health, pet, or subscription sectors.

• Background in influencer/creator partnerships and whitelisting.

• Familiarity with performance marketing and paid social strategies.

• Experience in launching or expanding a brand’s social media presence.

🏝️ Benefits

• Competitive compensation and equity package (ranging from $80,000 to $100,000).

• Comprehensive health, dental, and vision insurance.

• Flexible paid time off (PTO).

• Remote position with quarterly visits to the San Francisco headquarters and other necessary meetings.

• 401k retirement plan.

• Generous holiday schedule.

• Opportunities for growth!