Social Media Manager

This is a fully remote position, open to applicants in United States.

📋 Description

• Take ownership of the social media strategy and execution across LinkedIn (primary), YouTube, X, and emerging platforms, establishing the calendar and rhythm rather than merely responding to ad-hoc requests.

• Manage an employee advocacy initiative for executives and approximately 15–20 customer-facing team members: ghostwrite, coach, and empower individuals to share content in their own voices to enhance reach.

• Cultivate and maintain relationships with external influencers — industry experts, analysts, customer advocates, and partners — to broaden reach and credibility, coordinating both sponsored and organic promotion.

• Create on-brand content for social posts, graphics, and thought leadership materials with accuracy and consistent voice.

• Produce and oversee visual content on-site, whether actively participating or managing freelance photo/video professionals, while maintaining high-quality standards.

• Deliver executive and customer video series on a consistent and reliable schedule.

• Develop a repeatable event content playbook: generate excitement beforehand, provide live coverage during, and follow up with thought leadership insights afterward, ensuring that 1Kosmos's presence at major events is impactful.

• Contribute to integrated campaigns that span social media, paid advertising, and email outreach.

• Keep abreast of the market landscape: competitors, customers, and trends in identity security and AI; understand the buyer (CISOs, security, and IT leaders) well enough to create effective content.

• Analyze KPIs such as reach, engagement, branded search lift, share of voice, and the contribution of social media to brand awareness and pipeline growth.

⛳️ Requirements

• 4–6+ years of experience in B2B social media, content, or branding, preferably within the enterprise SaaS, cybersecurity, or other technical, considered-purchase sectors.

• A portfolio showcasing campaigns, event coverage, or programs where you have demonstrably increased engagement, reach, or brand visibility.

• Exceptional writing skills across various voices: capable of adopting the tone of a CISO one moment and the company the next.

• Strong aesthetic and visual sensibility: able to produce content or manage those who do, while maintaining a high standard of quality.

• Proficient in LinkedIn's organic functionalities, alongside a working knowledge of paid social strategies and how organic and demand generation efforts complement each other.

• Self-motivated individual: capable of taking ownership of a function, setting strategy, and executing as the sole accountable leader.

• Familiarity with tools such as Sprout Social / Ayrshare, HubSpot, Wrike, Notion, Adobe Creative Suite, and key B2B social platforms.

• **Nice to Have:**

• Experience in initiating or scaling an employee advocacy initiative.

• Background in establishing or managing an influencer/advocate program.

• Experience in identity, cybersecurity, fintech, or selling to financial institutions.

• Knowledge of AI content and social media tools.

• Proven experience linking social media efforts to pipeline metrics.

🏝️ Benefits

• Work from home flexibility.

• Comprehensive medical, dental, and vision coverage.

• Life insurance and 401k plan.