Social Media Lead

This is a fully remote position, open to applicants in United States.

📋 Description

• Take charge of and enhance the organic social strategy across platforms including Instagram, TikTok, Facebook, and YouTube.

• Develop original social-first campaigns for product launches, seasonal collections, and brand narratives.

• Transform product features, customer insights, and business objectives into engaging content concepts.

• Strategize and implement campaigns from initial concept to launch and subsequent performance evaluation.

• Create innovative concepts, visual references, shoot strategies, shot lists, and content briefs.

• Oversee the creative direction for photo and video shoots in collaboration with photographers, videographers, and production teams.

• Ensure that content effectively conveys the intended product narrative while maintaining brand consistency.

• Manage production schedules, deliverables, and creative resources efficiently.

• Handle daily publishing tasks, editorial calendars, captions, and adapt content for different platforms.

• Cultivate and engage an active community across social media channels.

• Monitor audience discussions, emerging trends, and opportunities for organic growth.

• Uphold a consistent brand voice while customizing content for each platform.

• Track organic reach, engagement metrics, audience growth, and the performance of campaigns.

• Identify effective content formats, creative strategies, and audience insights.

• Utilize performance data to enhance future campaigns and content strategies.

• Collaborate with the Creative Strategist on shared testing insights and overlapping production requirements.

• Work alongside the Creator Partnerships team on joint briefs, creators, and content production.

• Report directly to the CEO and guide creators and production partners without having direct reports.

⛳️ Requirements

• Demonstrated experience in owning organic social strategy and executing campaigns for DTC, e-commerce, lifestyle, fashion, or consumer product brands.

• A portfolio that showcases end-to-end ownership of organic social campaigns or product launches, covering strategy, creative direction, execution, and results.

• Strong creative judgment and visual storytelling abilities.

• Proven experience in developing social-first content concepts.

• Practical experience in creating shoot briefs and shot lists.

• Background in directing photo or video production.

• Comprehensive understanding of organic content strategies for Instagram, TikTok, Facebook, and YouTube.

• Experience managing editorial calendars and publishing workflows efficiently.

• Proven track record in community engagement.

• Ability to analyze organic social performance and convert insights into actionable improvements.

• Capacity to work independently, take initiative, and collaborate within a growing marketing team.

🏝️ Benefits

• Full-time employee status with an official employment contract.

• Standard working hours from Monday to Friday, 9 AM to 5 PM.

• Flexibility to work across US time zones.

• Creative autonomy to design original campaigns.

• Direct access to and influence with the CEO.

• Opportunity to establish and grow the organic social function.

• Expanding product portfolio with upcoming product launch opportunities.