Social Media Lead

This is a fully remote position, open to applicants in United States.

📋 Description

• Take ownership of and expand Blackpoint Cyber’s social media platforms, including LinkedIn, X, Reddit, and YouTube, ensuring a minimum of five posts per week.

• Develop, schedule, and share original content, such as short-form videos and creative visuals.

• Collaborate with copywriting, events, demand, product, and campaigns teams to create content calendars.

• Produce real-time or reactive content in response to emerging news and events.

• Perform social listening to monitor brand, product, and competitor activities.

• Engage daily with LinkedIn comments and tags.

• Build and manage Blackpoint’s Reddit community while increasing Reddit karma.

• Oversee internal stakeholder requests for social content and coordinate with creative teams.

• Monitor, analyze, and report on social media performance on a monthly, quarterly, and yearly basis.

• Translate social performance data into actionable recommendations.

• Handle social media crisis communications and response strategies as required.

• Keep up-to-date with platform trends and emerging formats.

• Utilize AI tools for ideation, drafting, and enhancing workflow efficiency.

• Provide guidance to internal teams and relevant partners on best practices for social presence and profile development.

• Extract MSP partner stories for social content in collaboration with partner/customer marketing and sales.

• Develop social strategies for industry events in conjunction with events and field marketing.

⛳️ Requirements

• 8–10 years of experience managing social media as your primary focus.

• Exceptional written and verbal communication abilities.

• Capability to create concise, clever, on-brand copy under tight deadlines.

• Proven experience in establishing social media programs using best practices and modern tools.

• Strong organizational skills; adept at managing a content calendar, asset library, and multiple concurrent campaigns.

• Familiarity with social SEO fundamentals and copywriting best practices.

• Experience with social listening and advocacy platforms.

• Proficiency in using AI tools for ideation, drafting, and daily content workflows.

• Ability to lead cross-functional initiatives.

• Genuine interest in current cybersecurity and MSP topics.

• Willingness to travel up to 25% of the time for industry events and conferences.

• Must be authorized to work in the United States without any restrictions.

• Must not require sponsorship now or in the future to work in the United States.

🏝️ Benefits

• Health Insurance

• Vision Insurance

• Dental Insurance

• Life Insurance

• Robust 401k plan

• Discretionary Time Off

• Additional minor perks

• Equity participation available to employees globally, with program details varying by location and employment structure

• Discretionary bonus may be awarded