Social Media Content Manager

This is a fully remote position, open to applicants in United States.

📋 Description

• Develop and implement a comprehensive social media and content strategy across the portfolio.

• Create and manage multi-channel content calendars for platforms including Facebook, Instagram, LinkedIn, and emerging social media.

• Oversee PGHM's above-property social media calendars and postings.

• Write, design, and produce engaging posts, captions, short-form videos, reels, and stories.

• Collaborate with Revenue Management to highlight packages, offers, and key dates.

• Maintain vanity websites by ensuring content, imagery, offers, and booking links are up to date.

• Coordinate website updates in collaboration with web vendors and the Digital team while monitoring traffic and booking conversion rates.

• Provide creative input and audience insights for paid social campaigns.

• Identify, vet, and manage relationships with travel creators and lifestyle influencers.

• Work alongside tourism boards, convention and visitors' bureaus, and community partners.

• Act as the main social media contact for General Managers and Sales leaders.

• Train property teams on capturing and submitting on-site content.

• Monitor and respond to comments, messages, and mentions, escalating issues as necessary.

• Ensure all content adheres to brand standards, platform policies, and sponsored-content disclosure requirements.

• Track metrics such as reach, engagement, follower growth, website traffic, and direct bookings; report findings and recommendations to leadership.

• Conduct weekly, monthly, and quarterly reporting on content, website activity, partnerships, and shoots across the hotel portfolio.

⛳️ Requirements

• Bachelor's degree in marketing, communications, journalism, or a related field, or equivalent experience.

• A minimum of 4+ years in social media and content marketing, preferably within hospitality, travel, or lifestyle brands.

• Proven experience managing social media accounts for multiple brands or locations simultaneously.

• A portfolio showcasing original photography, video, and written content.

• A general understanding of hotel operations and their interaction with marketing, sales, and revenue functions.

• Strong writing and visual storytelling abilities.

• Hands-on skills in photography and video production, including mobile shooting and editing.

• Proficiency with social scheduling and listening tools like Sprout Social, Hootsuite, or Meta Business Suite.

• Familiarity with Adobe Creative Suite, Canva, and CapCut or similar editing tools.

• Knowledge of Google Analytics 4, platform insights, and booking-engine attribution.

• Understanding of website content management systems such as WordPress and basic SEO best practices.

• Excellent organizational skills to manage details across multiple hotels, locations, and teams.

• Strong verbal and written communication, listening, and presentation skills.

• Flexibility and adaptability to accommodate evening and/or weekend events and shoots.

• Willingness to travel up to 25% of the time.

• Capability to sit for extended periods, stand, walk during shoots and events, and lift and carry equipment weighing up to 25 pounds.

🏝️ Benefits

• Medical, dental, vision, disability, and life insurance.

• Generous 401(k) retirement matching program.

• Paid holidays.

• Paid time off.

• Employee Assistance Program and Fund.