Social Media Content Manager

This is a fully remote position, open to applicants in United States.

📋 Description

• Create and implement a comprehensive social media and content strategy across the portfolio.

• Develop and manage multi-channel content calendars for platforms such as Facebook, Instagram, LinkedIn, and emerging social networks.

• Oversee above-property social media content for PGHM, including updates on company news, hotel openings, awards, team culture, and recruitment initiatives.

• Write, design, and produce engaging posts, captions, short-form videos, reels, and stories.

• Collaborate with Revenue Management to promote packages, special offers, and critical dates using trackable links.

• Manage vanity websites for hotel properties and coordinate updates with web vendors and the Digital team.

• Provide creative insights and audience analysis for paid social media campaigns.

• Identify, evaluate, and manage relationships with travel creators and lifestyle influencers.

• Work in partnership with tourism boards, convention and visitors’ bureaus, and community stakeholders.

• Act as the primary social media contact for General Managers and Sales leaders.

• Train property teams on capturing and submitting on-site content effectively.

• Monitor and respond to comments, messages, and mentions, escalating issues in line with crisis communication protocols.

• Ensure all content adheres to hotel brand standards, platform policies, and sponsored-content disclosure requirements.

• Track metrics such as reach, engagement, follower growth, website traffic, and direct bookings; report findings and recommendations to leadership.

• Conduct regular content, reporting, website, partnership, and property-shoot activity reviews on a weekly, monthly, and quarterly basis.

• Travel for property content shoots, influencer activations, and team meetings.

⛳️ Requirements

• Bachelor’s degree in marketing, communications, journalism, or a related discipline, or equivalent professional experience.

• At least 4+ years of experience in social media and content marketing.

• Proven experience in managing social media accounts for multiple brands or locations simultaneously.

• A portfolio that showcases original photography, video, and written content.

• General knowledge of hotel operations and how they integrate with marketing, sales, and revenue functions.

• Proficient in photography and video production, including mobile shooting and editing techniques.

• Expertise in social media scheduling and listening tools such as Sprout Social, Hootsuite, or Meta Business Suite.

• Familiarity with Adobe Creative Suite, Canva, and CapCut or similar editing software.

• Understanding of Google Analytics 4, platform insights, and booking-engine attribution.

• Proficient with website content management systems like WordPress and basic SEO best practices.

• Experience in running influencer and creator programs, including hosted stays.

• Exceptional verbal and written communication skills, along with effective listening and presentation abilities.

• Flexibility to work on an adaptable schedule, including evenings and weekends for events and shoots.

• Willingness to travel up to 25% of the time.

• Preferred experience with Hilton, Marriott, Hyatt, and IHG brands.

• Preferred certifications in Meta Blueprint, Google Analytics, or Sprout Social/Hootsuite.

🏝️ Benefits

• Medical insurance

• Dental insurance

• Vision insurance

• Disability insurance

• Life insurance

• Generous 401(k) retirement matching

• Paid holidays

• Paid time off

• Employee Assistance Program and Fund