Social Media Content Manager

This is a fully remote position, open to applicants in Virginia.

📋 Description

• Take full ownership of AeroFarms' social media presence, encompassing strategy, content development, paid performance, and agency management.

• Report directly to the Director of Marketing and collaborate closely with the sales team on priorities for retail and foodservice, promotions, and account strategies.

• Enhance AeroFarms' social media presence by evaluating target audiences and platform options, providing recommendations for priority channels.

• Establish an organic strategy, content framework, and success metrics for each chosen channel.

• Create and oversee a monthly content calendar aligned with product launches, retail promotions, and seasonal events.

• Manage content creation from initial brief to publication, including concept development, shoot planning, copywriting, review, and approval processes.

• Capture on-site farm and product content in Danville, Virginia, coordinating shoots with operational teams.

• Uphold brand voice and visual standards across all social media channels.

• Strategize, launch, and refine paid social campaigns for optimal performance.

• Set objectives and monitor KPIs such as ROAS, CPA, CTR, and conversion rates.

• Conduct structured creative testing and scale successful campaigns.

• Oversee the paid social budget, ensuring proper pacing and monthly expenditure reporting.

• Collaborate with sales and retail teams on initiatives related to retailer traffic, retail media, and geo-targeted campaigns.

• Lead the external social media agency, reviewing deliverables and ensuring adherence to scope, timelines, budgets, and performance benchmarks.

• Source and manage influencers, UGC creators, and freelancers as required.

• Supervise community management and social customer service, escalating any product or quality concerns as necessary.

• Monitor and report on organic and paid performance through a monthly dashboard.

• Transform insights into actionable recommendations regarding content mix, budget allocation, and channel priorities.

• Stay informed on social trends, competitor activities, and platform updates.

• Ensure content adheres to FTC endorsement regulations, platform guidelines, and retailer partner requirements.

⛳️ Requirements

• Bachelor's degree in marketing, communications, or a related discipline, or equivalent experience.

• A minimum of 5 years in social media marketing, with at least 2 years managing a brand's social channels.

• Practical experience in performance marketing, managing paid social budgets, and optimizing for ROAS/CPA using Meta Ads Manager and TikTok Ads.

• Proven track record in directing external social media or creative agencies, including briefing, approval processes, and performance management.

• Experience managing content creation from conception through production to publication.

• Strong analytical abilities; adept at building reports and making budget and content decisions based on data analysis.

• Exceptional writing and editing skills, with a keen eye for visual quality.

• Familiarity with social scheduling and analytics tools like Sprout Social, Later, and Hootsuite.

• Willingness to travel occasionally to the Danville, VA farm for content creation purposes.

• Background in CPG, food and beverage, or grocery sectors, ideally with retail partners.

• Experience with retail media or driving in-store sales through social media efforts.

• Management experience with influencer and UGC programs.

• Basic content production skills, including shooting and editing short-form videos, as well as proficiency in Canva or Adobe Creative Suite.

• Knowledge of GA4, UTM tracking, and attribution for paid social campaigns.

• Interest in sustainability, agtech, or food systems.

🏝️ Benefits

• Medical insurance

• Dental insurance

• Vision insurance

• 401(k)

• PTO