Social Media, Community Specialist

This is a fully remote position, open to applicants in Canada.

📋 Description

• Oversee Barebells Canada's social-first strategy across various social media platforms

• Take charge of content creation and daily social media activities, focusing primarily on Instagram and TikTok

• Generate innovative ideas, produce engaging content, and appear on camera when necessary

• Incorporate consumer insights and perspectives into the marketing team

• Track platform behaviors, emerging trends, and significant cultural events

• Develop timely, responsive, and platform-specific content

• Manage interactions including comments, direct messages, mentions, tags, and user-generated content

• Transform notable comments, fan interactions, and community highlights into creative narratives and conversations

• Assess sentiment and feedback to pinpoint opportunities, risks, and emerging trends

• Identify potential ambassadors, creators, and advocates for the brand

• Engage the community surrounding product launches, events, and partnerships

• Assist in creator partnerships and product seeding initiatives

• Collaborate closely with both the global creative team and local marketing team

• Report directly to the Canada Marketing Coordinator

⛳️ Requirements

• 1–2+ years of practical experience in social media, content creation, community management, or a related marketing position

• In-depth knowledge of Instagram, TikTok, and Facebook, including trends, formats, and best practices for each platform

• Proven experience in creating and producing social media content

• Strong visual sensibility and comfort appearing on camera as required

• Excellent communication and organizational abilities

• Capability to manage multiple priorities and work collaboratively across teams

• Experience in consumer packaged goods, food and beverage, lifestyle, or wellness brands is a plus

• Prior experience working with influencers or content creators is advantageous

• Bilingual in English and French is preferred but not mandatory

• CV is required as part of the application process

• Must be eligible to work in Canada in accordance with Canadian employment laws

🏝️ Benefits

• Active lifestyle initiatives including running clubs, group workouts, races, and sporting events

• Commitment to an inclusive recruitment process and equal employment opportunities

• Possible personality and logical ability assessments during the hiring process

• Option for a fully remote setup from anywhere in Canada may be considered

• Opportunities for collaboration with both local and global colleagues

• Office-first approach at the company level