Social Media Associate

This is a fully remote position, open to applicants in Massachusetts.

📋 Description

• Take charge of the organic social media strategy across platforms including Instagram, TikTok, Facebook, YouTube, Reddit, and LinkedIn.

• Create content series, establish posting frequency, and set channel objectives.

• Develop a distinctive look, voice, and format tailored for each platform.

• Experiment with formats, hooks, and posting times to identify and scale successful approaches.

• Capture and edit short-form videos at events, dog parks, shelters, and in interactions with customers and their dogs.

• Host series, interview customers and Embark scientists, react to real outcomes, and engage with relevant trends.

• Provide briefs to in-house designers and freelance creators.

• Manage the content calendar ensuring alignment with always-on, campaign, and real-time events.

• Create organic and creator content that is appropriate for boosting.

• Collaborate with brand, CRM, product marketing, and Customer Experience teams on launches and promotional campaigns.

• Enhance reach, engagement, and follower count while providing monthly reports with actionable insights.

• Expand the TikTok Shop creator program.

• Recruit creators through targeted outreach and maintain a tiered roster with expectations regarding commissions, samples, and content.

• Engage with creators by responding to DMs and comments on their content.

• Share performance insights and trends with creators.

• Monitor creator-level performance metrics including GMV, conversion rates, and top-performing content.

• Utilize insights to inform creator recruitment, investment decisions, and content briefs.

• Identify, vet, and manage creators and UGC partners, overseeing outreach, negotiations, briefs, deliverables, usage rights, seeding, and budget management.

• Build and nurture a core group of creators and dog accounts.

• Respond to comments and DMs in Embark's voice.

• Share fan-generated content, direct support queries to Customer Experience, and highlight trends and potential brand risks.

⛳️ Requirements

• 2-4 years of experience managing social media for a consumer brand.

• A portfolio showcasing created content, growth achievements, and unique channel formats.

• Confidence in front of the camera, with examples of hosting or participating in video content.

• Proficient in short-form video production, including filming with a smartphone and editing using tools like CapCut, Premiere, or similar software.

• Experience in briefing and managing creators or freelancers, covering negotiation, deliverables, and usage rights.

• Practical experience in operating or expanding a TikTok Shop or similar affiliate or live-commerce initiative.

• Proven ability to recruit and assess creators at scale, managing over 100 inbound requests daily.

• Exceptional writing skills and strong judgment regarding brand voice.

• Capability to translate social analytics into actionable next steps.

• Sound judgment in community management.

• Legally authorized to work full-time in the United States.

• Must provide 3-5 links demonstrating social media work.

🏝️ Benefits

• Health insurance

• Dental insurance

• Vision insurance

• 401(k)

• PTO

• Parental leave

• Dog-friendly perks