Social Insights Analyst, Healthcare

This is a fully remote position, open to applicants in United States.

📋 Description

• Utilize social listening platforms like Brandwatch, Sprout Social, Talkwalker, or Sprinklr to track online discussions and audience trends within the healthcare and pharmaceutical sectors.

• Evaluate sentiment, audience behavior, content effectiveness, and emerging trends to reveal insights that are actionable rather than merely observational.

• Create and sustain visually appealing dashboards for both internal teams and client-facing stakeholders.

• Convert data into strategic recommendations that enhance targeting, messaging, channel efficiency, and campaign outcomes.

• Collaborate with account managers, content creators, and strategy teams to facilitate data-driven decision-making throughout campaign development and execution.

• Investigate emerging trends in social media, digital marketing, and audience behavior relevant to healthcare and pharma to guide client strategies.

• Assist with reporting deliverables across various channels, comprehending data structures, tagging, measurement strategies, and reporting necessities.

• Ensure the precision, consistency, and transparency of all analytics deliverables.

• Collect, process, and interpret data from platforms such as Facebook, Instagram, LinkedIn, X/Twitter, and other pertinent channels.

• Generate both regular and ad hoc reports assessing campaign performance against established KPIs.

⛳️ Requirements

• 2–4 years of experience in marketing analytics within the pharmaceutical or healthcare advertising field, with agency-side pharma experience highly preferred.

• Familiarity with the regulated nature of pharmaceutical marketing, including understanding how MLR and compliance issues influence content and messaging.

• Experience in analyzing performance metrics across social media platforms such as Meta, LinkedIn, X/Twitter, and Instagram.

• Proficiency in social media analytics tools, including Meta Business Suite, LinkedIn Analytics, X/Twitter Analytics, or equivalent platforms.

• Experience with social listening tools like Brandwatch, Talkwalker, Sprinklr, or Sprout Social.

• Advanced skills in Excel and/or Google Sheets.

• Experience using data visualization tools such as Tableau, Power BI, or Looker Studio.

• Familiarity with Google Analytics or other web analytics tools is an advantage.

• Strong capability to interpret data and convert findings into clear, actionable recommendations.

• Exceptional written and verbal communication skills, with the ability to convey insights in a manner that is engaging and understandable to non-analytical stakeholders.

• Keen attention to detail and a dedication to reporting accuracy.

• Team-oriented mindset with the capacity to excel in a dynamic, client-centric environment.

🏝️ Benefits

• Competitive salary and performance-based bonuses.

• Opportunities for professional development and career advancement.

• Comprehensive health, dental, and vision insurance.

• Flexible working hours and remote work options.