Social Behavior Change and Marketing Manager

📋 Description

• Creating and executing innovative social and behavior change interventions that support Tiko’s health initiatives aimed at adolescents and young adults.

• Formulating the marketing and communications strategy for the Tiko platform, incorporating insights into our users, their needs, motivations, and their behaviors both online and offline.

• Converting Tiko's social behavior change and marketing strategies into practical plans and activities tailored to the local context to stimulate interest in Tiko platform membership and service utilization - this includes developing and implementing content, branding materials, social media engagement, and ongoing effective messaging.

• Adopting a data-informed approach to field operations by leveraging research and insights from the market to continuously enhance demand generation and behavior change within Tiko’s target demographics and the communities we serve.

• Recognizing strategic partnerships in social behavior change and marketing, as well as branding opportunities that will position Tiko prominently in the minds of our target audience and promote service uptake and behavior modification.

• Offering programmatic oversight to local partner organizations to execute SBC and marketing initiatives in alignment with our Tiko offerings.

• Collaborating with relevant government ministries and other stakeholders on SBC and marketing issues, as directed by country leadership.

⛳️ Requirements

• Relevant degree in social behavior change, health communication, marketing, community development, business management, or a related field.

• Demonstrated experience in communication, marketing, and community development, with a proven record of managing and advancing marketing strategies and brands, influencing social and behavioral change, including at least 3 years in any of the aforementioned roles.

• Proven capability in establishing strategic marketing directions and executing plans independently.

• Significant experience in managing agency relationships, with the ability to effectively communicate campaign results and insights.

• Must be currently residing in South Africa (mandatory).

🏝️ Benefits

• Excellent secondary benefits.

• A personal development budget.

• Unlimited holidays: if you can coordinate with your team, you’re free to go.

• Opportunities for growth.

• A product to help shape as we expand, allowing you to leave your mark on our processes.

• A vision that empowers you to perform your role without the need for excessive rules and regulations.