Shopper Insights Lead – Meats, Cheese, Coffee, Snacking

This is a fully remote position, open to applicants in United States.

📋 Description

• Act as the leader for shopper insights within the Meat, Cheese, Coffee & Snacking business unit.

• Collaborate with Business Unit leadership to develop annual operating plans, long-term strategic initiatives, and strategies for portfolio growth.

• Advocate for the shopper's perspective in critical business decisions related to innovation, brand investment, commercialization, and customer strategy.

• Discover enterprise opportunities that drive growth across various categories and brands within the portfolio for key retailers and channels.

• Convert shopper insights into actionable strategies that enhance household penetration, purchase frequency, basket size, and customer loyalty.

• Recognize whitespace opportunities across categories, brands, and consumption occasions.

• Assist in portfolio optimization by pinpointing emerging trends, evolving shopper needs, and competitive opportunities.

• Collaborate with Innovation, Marketing, and Consumer Insights teams to ensure that shopper needs are integrated throughout the product development lifecycle.

• Assess innovation performance and identify chances to boost retail adoption and shopper engagement.

• Work together with Channel Shopper Insights Leads and Customer Teams to customize portfolio strategies for key retailers and channels.

• Provide shopper insights that enhance customer selling narratives and joint business planning.

• Design and execute quantitative and qualitative research that addresses strategic business inquiries.

• Combine syndicated data, household panel data, retailer loyalty data, shopper research, and custom analytics into compelling business stories.

• Generate predictive insights to guide future category and brand strategies.

• Serve as a trusted advisor to senior leaders across Marketing, Innovation, Sales, Finance, Category Leadership, and Revenue Growth Management.

• Mentor junior insights professionals and contribute to the development of capabilities within the Shopper Insights organization.

⛳️ Requirements

• Bachelor's degree in Marketing, Business, Behavioral Science, Statistics, or a related field.

• 10–12+ years of experience in shopper insights, consumer insights, category leadership, or related CPG roles.

• Significant experience in the food & beverage sector, particularly in meat, cheese, coffee, and snacking.

• Proven ability to influence senior executives and shape enterprise-level strategies.

• Extensive expertise in both qualitative and quantitative research, alongside advanced analytics.

• Experience collaborating with major U.S. retailers across omnichannel environments.

• Outstanding storytelling, communication, and leadership abilities.

• Master’s degree preferred (MBA, MS in Marketing Research, or similar).

• Experience across various category types (e.g., beverage, meals, indulgence).

• Demonstrated success in building and leading high-performing teams.

• Experience in driving transformation or establishing new insights capabilities.

🏝️ Benefits

• Comprehensive coverage for employees (and their eligible dependents) through affordable access to healthcare, protection, and future savings, with plans tailored to meet the needs of you and your family.

• Wellbeing: We provide events, resources, and learning opportunities designed to inspire a lifestyle of physical, social, emotional, and financial well-being for our employees and their families. Employees can participate in a variety of benefits and wellbeing programs that may vary by role, country, region, union status, and other employment factors, including: Physical - Medical, Prescription Drug, Dental, Vision, Screenings/Assessments Social - Paid Time Off, Company Holidays, Leave of Absence, Flexible Work Arrangements, Recognition, Training Emotional – Employee Assistance Program, Wellbeing Programs, Family Support Programs Financial – 401k, Life, Accidental Death & Dismemberment, Disability.