SEO Lead – Technical, Content, AEO

This is a fully remote position, open to applicants in United Kingdom.

📋 Description

• Serve as the architect for all organic content, including blogs, resource hubs, and landing pages.

• Establish the editorial roadmap, identify target audiences, and understand search intent to ensure that each content piece attracts qualified B2B traffic and generates leads.

• Create comprehensive creative briefs for cross-functional execution.

• Enhance Yellow Card’s digital presence for Large Language Models (LLMs).

• Formulate entity-mapping strategies, knowledge graphs, and sophisticated structured data markup to position YC as the go-to source for AI-generated search results (AI Overviews/Snapshots).

• Audit, maintain, and scale the technical health of our global web properties to guarantee compatibility and optimization for search engine technologies and LLM agents.

• Oversee intricate multi-regional site architectures and international SEO strategies across 34 emerging and established markets.

• Act as a subject matter expert, collaborating closely with Product, Engineering, and Marketing to enhance the software systems and architectures necessary for scaling our acquisition engine.

• Advocate for programmatic SEO and the utilization of automated workflows to create, optimize, and audit high-impact content on a large scale.

• Trace the organic journey from the initial search to CRM lead capture.

• Navigate stringent financial promotion regulations (FCA, MiCA, local African regulators) to ensure all content upholds impeccable E-E-A-T and regulatory compliance.

⛳️ Requirements

• More than 5 years of progressive, hands-on experience in B2B SEO, preferably within Fintech, Crypto, Web3, or enterprise platforms.

• AEO Native: In-depth, current knowledge of how AI Search, RAG environments, and LLMs crawl, index, and retrieve information.

• Content & Data Synergy: Outstanding ability to convert technical search queries and LLM intent into clear, actionable strategies tailored for B2B audiences.

• Technical & Automation Mindset: Solid background in schema markup, site architecture, and fundamental web programming skills (HTML, JS, CSS).

• Experience in automating SEO operations (n8n, Python, scripts) to scale insights.

• Enterprise Tool Stack Mastery: Expert-level proficiency with technical crawling tools (Screaming Frog/Sitebulb) and advanced data ecosystems (GA4, GSC, Data4SEO, BI tools) to define metrics and pinpoint areas for improvement.

• Leadership: A data-driven, results-oriented leader with a proven history of building scalable systems, managing stakeholders, and simplifying complex topics for cross-functional partners.

🏝️ Benefits

• Impactful and Purposeful Work: You will contribute to driving financial inclusion across Africa.

• Remote-First Flexibility: We support a fully remote work environment.

• Global & Diverse Team: You will have the chance to collaborate with talented professionals from over 25 countries worldwide in a multicultural and cooperative setting.

• Learning & Development: Access to resources, support, and the autonomy to advance your professional growth.

• Mental Health Support Services: Your mental well-being is important to us.

• Competitive compensation, meaningful health coverage, and all full-time employees participate in our stock option plan.