SEO Lead

This is a fully remote position, open to applicants in United States.

📋 Description

• Take ownership and implement SEO and GEO/AEO strategies across our website and content channels, significantly influencing high-intent traffic and MQL goals.

• Drive and oversee extensive content production (targeting over 2,000 pages per month) utilizing AI-driven workflows, with a strong focus on high-intent audiences.

• Develop and enhance content hubs aimed at high-value search categories (such as state compliance, childcare management, billing & payments), while also executing a content freshness and refresh initiative alongside new content creation.

• Manage AI citation and visibility tracking across platforms like Google AI Overviews, ChatGPT, Gemini, and other LLM interfaces.

• Establish technical AEO foundations including structured data/schema markup, entity optimization, FAQ markup, and other enhancements for machine readability.

• Create and refine comparison, pricing, and decision-making content.

• Monitor major algorithm updates and adjust strategies and targets as necessary.

• Lead cross-functional planning sessions independently with content, product, and analytics teams.

• Identify and promote new SEO/GEO/AEO opportunities.

• Compile and deliver clear performance reports and strategic recommendations to senior stakeholders.

• Mentor and share best practices with internal team members regarding SEO and AI-search functional skills.

⛳️ Requirements

• 5–8+ years of SEO experience, preferably within a B2B SaaS or high-growth consumer technology setting.

• Proven success in independently managing complex, end-to-end SEO programs that have measurably impacted organic traffic and pipeline.

• In-depth knowledge of technical SEO, content strategy, and AEO/GEO (AI search/LLM citation optimization).

• Practical experience with AI citation and visibility tracking tools (for example, Profound, Ahrefs Brand Radar, or similar).

• Experience in implementing structured data/schema, entity optimization, and newer machine-readability standards (such as llms.txt).

• Proficient in managing high-volume content production workflows, including AI-assisted content creation at scale, while maintaining a balance with content freshness, refresh strategy, and E-E-A-T/quality benchmarks.

• Strong analytical capabilities — adept at extracting and synthesizing data from GA4, Search Console, SEMrush/Ahrefs, Profound, and CRM systems to inform decisions.

• Proven ability to independently formulate strategic recommendations and present them to senior leadership with minimal guidance.

• Effective cross-functional collaborator — regarded as a thought partner by colleagues in growth, product, and content.

• Demonstrated capacity to work autonomously in a remote, full-time setting.

🏝️ Benefits

• Comprehensive medical, dental, and vision coverage.

• Generous paid parental leave.

• Flexible PTO to ensure you can recharge when necessary.

• Local retirement or savings plans (e.g., 401(k) in the U.S.).