Senior SEO, GEO Specialist

This is a fully remote position, open to applicants in South Africa.

📋 Description

• Take charge of the SEO strategy and execution for a range of agency client accounts.

• Perform technical SEO audits that encompass crawlability, indexation, site architecture, Core Web Vitals, redirects, schema, and structured data.

• Oversee on-page and content initiatives, including keyword and intent research, topical authority planning, metadata creation, and large-scale internal linking.

• Establish authority through digital PR and outreach efforts.

• Communicate results to clients in terms of outcomes rather than activities.

• Develop and lead the agency's AEO and GEO capabilities.

• Enhance client visibility and recommendations in answer engines and generative search results.

• Boost citation potential by leveraging trusted source signals, entity SEO, structured data, llm.txt, and considerations for AI crawlers.

• Monitor and increase AI-referred visibility across platforms such as ChatGPT, Google AI Overviews, Perplexity, Gemini, and Claude.

• Convert the rapidly evolving AI search landscape into actionable strategies that the agency can market and implement.

• Plan, execute, and optimize Google Ads and broader PPC campaigns for client accounts.

• Manage advertising budgets with a focus on ROI and ROAS.

• Handle bid and budget management, ad copy testing, landing page enhancements, and Quality Score improvements.

• Oversee client accounts from start to finish and engage directly with senior client stakeholders.

• Collaborate with the design and web development teams to ensure search requirements are integrated during project builds rather than added later.

⛳️ Requirements

• At least five years of experience in SEO, primarily on the agency side.

• Proven track record of managing your own client accounts.

• Practical experience in paid search across Google Ads and PPC, including managing real advertising budgets.

• Strong technical SEO skills, extending beyond just content and keywords.

• Concrete results that you can discuss and justify: organic traffic growth, visibility, rankings, conversions, revenue, or return on ad spend.

• Proficient in reporting and analysis using GA4 and Google Search Console, along with at least one of Semrush, Ahrefs, or Screaming Frog.

• Exceptional written and verbal English skills, with confidence in client interactions.

• Reliable fibre or LTE internet connection, a functional laptop, and a quiet, dedicated workspace at home.

• Direct experience in AEO or GEO, including AI Overviews, LLM visibility, entity SEO, structured data for AI parsing, brand citation signals, or AI crawler analysis.

• Experience working with multiple markets or international clients.

• Certification in Google Ads and Google Analytics.

• Background in a digital marketing agency that also specializes in website development.

🏝️ Benefits

• Fully remote position, working from home in South Africa with a UK-based digital marketing agency.

• Full-time role with a 40-hour workweek, aligned with UK business hours.

• Paid UK bank holidays.

• Ownership of your own client accounts with direct access to senior stakeholders.

• Opportunity to establish an AEO and GEO capability from scratch rather than following an existing playbook.

• Diverse client portfolio spanning various industries, ensuring that no two accounts are alike.

• Long-term position within a growing agency, not just project-based work.