SEO, GEO Content Strategist

This is a fully remote position, open to applicants in Colorado, +4 more states.

📋 Description

• Develop and implement a comprehensive GEO/SEO content strategy across the enterprise.

• Identify and capitalize on significant opportunities for content creation and updates that align with Cisco’s business goals.

• Produce high-quality content and oversee a team of writers.

• Offer training and support to writers to effectively influence stakeholders throughout the organization.

• Utilize keyword research, audience insights, and competitive analysis to craft search-optimized content plans tailored to buyer journeys.

• Create and oversee an AI-enhanced content optimization process in collaboration with the Operations & Intelligence team.

• Establish workflows that incorporate human oversight to ensure accuracy, tone, and adherence to E-E-A-T standards.

• Contribute to the development of dashboards that monitor rankings, impressions, AI citations, traffic, and conversion metrics.

• Convert insights from organic search into practical recommendations for stakeholders and leadership.

• Evaluate the competitive landscape to identify deficiencies in topical authority.

• Suggest strategic pivots in content to uphold Cisco’s leadership in vital technology sectors.

• Review page-level components such as Meta Robots, Canonical tags, and Schema Markup.

• Collaborate with branding, integrated marketing, web marketing, and product marketing teams.

• Serve as Cisco’s internal authority on how large language models (LLMs) process and prioritize enterprise information.

⛳️ Requirements

• A minimum of 2 years' experience in creating GEO/AEO content.

• At least 8 years' experience in content strategy, SEO, or driving organic growth.

• Experience preferred in a complex B2B or technology environment.

• In-depth understanding of E-E-A-T principles and their application in technology content.

• Proficient with enterprise SEO tools such as BrightEdge and Screaming Frog.

• Experience with GEO/AEO platforms including Profound, AthenaHQ, or Scrunch AI.

• Strong analytical abilities.

• Capability to convey intricate search trends to executive stakeholders.

• A passion for artificial intelligence.

• Familiarity with LLM-based content production workflows.

• Knowledge of how bots crawl and retrieve content.

• Understanding of Meta Robots, Canonical tags, and Schema Markup.

🏝️ Benefits

• Medical, dental, and vision insurance.

• 401(k) plan with a Cisco matching contribution.

• Paid parental leave.

• Short- and long-term disability coverage.

• Basic life insurance.

• Potential availability of Cisco restricted stock unit grants.

• 10 paid holidays each calendar year.

• 1 floating holiday for non-exempt employees.

• 1 paid day off for the employee’s birthday.

• Paid holiday shutdown at year-end.

• 4 paid days off dedicated to personal wellness.

• 16 days of paid vacation per full calendar year for non-exempt employees.

• Flexible vacation time program without a set limit for eligible exempt employees.

• 80 hours of sick leave provided upon hire and each January 1st thereafter.

• Carry forward up to 80 hours of unused sick time.

• Additional paid leave for critical or emergency family matters.

• Optional 10 paid volunteer days each calendar year.

• Annual bonuses may be available for non-sales positions.

• Sales personnel may qualify for performance-based incentive pay.