SEO Content Specialist

This is a fully remote position, open to applicants in Japan.

📋 Description

• Content Creation & Optimization: Lead the content requirements for landing pages and blog articles, aiding in the development of a long-term content strategy by managing an updated editorial calendar and publishing plan. Generate and refine SEO-optimized, compelling content on various design topics that aligns with the SEO team's content strategy and resonates with local audiences. Upload and publish content that adheres to the latest SEO best practices and fits our local tone of voice as defined by our language managers. Regularly monitor and enhance landing pages to ensure freshness, boost content credibility, and increase user engagement. Uphold a high standard of quality and consistency in line with Canva's brand guidelines. Provide insights on content management systems, translation quality, and page layout to continuously enhance efficiency and quality.

• Collaboration & Strategic Partnership: Collaborate closely with the broader Japan SEO team to align on objectives, priorities, and SEO best practices that foster growth. Assist in wider SEO initiatives such as keyword research, competitor analysis, and work with Outreach Specialists for content production. Partner with the country SEO team and broader marketing/community teams to ensure that the content strategy mirrors local market dynamics and user needs. Contribute local market intelligence and user insights to help shape content priorities and identify opportunities. Build relationships across functions to comprehend how your content efforts support larger country initiatives.

• Navigating the Evolution of Search & Discovery: Remain inquisitive about emerging search and discovery trends in your market, including how users locate information through AI-powered platforms (e.g., ChatGPT, Claude, Perplexity, Google's AI Overviews, etc.). Recognize where traditional SEO adds value versus where new channels and methods could be more effective in your country. Stay informed on GEO/AEO developments and next-generation optimization techniques. Be open to experimenting with new content formats and optimization strategies as the search landscape evolves. Share observations and insights on how users in your market discover content, contributing to our global understanding of emerging trends.

⛳️ Requirements

• Native or near-native proficiency in Japanese with business-level English.

• Proven experience in SEO content writing and/or content marketing, with a portfolio showcasing successful outcomes (minimum of 3 years of SEO experience required).

• Strong copywriting and editing skills, including the ability to provide constructive feedback to other writers.

• Experience in editorial planning and publishing content in a CMS (content management system).

• Solid understanding of SEO fundamentals: keyword optimization, content structure, user intent, and the role of content within a broader SEO strategy.

• Familiarity with SEO tools such as Ahrefs, Semrush, or similar platforms (bonus!).

• Experience utilizing web analytics tools to gauge user engagement with content and measure content performance.

• High attention to detail with the capacity to meticulously follow written instructions and uphold quality standards.

• Strong time management skills: Ability to self-manage workload, meet project deadlines, and juggle multiple priorities.

• Experience in creating landing page assets.

• Deep understanding of local cultural and linguistic nuances that transcends language fluency—you know what resonates with audiences in your market.

• Appreciation of local writing trends and content preferences, ensuring content feels indigenous rather than translated.

• Ability to pinpoint opportunities specific to your market that may not be apparent from a global viewpoint.

• Excellent communication skills: Clear, proactive, and transparent in both written and verbal communication.

• Collaborative mindset: You easily build relationships, work well across teams, and contribute positively to team culture.

• Curiosity about emerging channels: You actively pursue knowledge on the evolution of discovery—including AI search, LLMs, social search, and new platforms—and are eager to learn.

• Comfort with ambiguity: You can try new approaches (such as content formatting for AI-generated responses) even when best practices are still being defined.

• You recognize that "SEO" increasingly equates to "discoverability"—whether through traditional search engines, AI tools, social platforms, or channels yet to come.

🏝️ Benefits

• Employees can work remotely.