SEO Lead, GEO

This is a fully remote position, open to applicants in Germany.

📋 Description

• Formulate the comprehensive global SEO and GEO strategy.

• Prioritize initiatives across various markets and establish objectives throughout the funnel—from enhancing visibility to generating qualified inquiries and contributing to CAC.

• Empower country teams with precise briefings and shared standards.

• Lead and foster professional development for a small team.

• Scale the team in accordance with requirements.

• Strategically and financially manage agencies and freelancers, including briefing, quality assurance, and budget oversight.

• Build and broaden content-driven organic growth models in new markets.

• Conduct keyword and competitor analysis.

• Create the content roadmap.

• Ensure quality assurance on-site.

• Collaborate on the content strategy with Content Managers.

• Align content with AI-enhanced search results and assess visibility.

• Extract further actions from visibility metrics.

• Develop automated SEO processes utilizing LLMs and n8n or Make.

• Automate briefings, content quality assurance, and monitoring.

• Monitor the website's technical aspects using Search Console, Ahrefs, Screaming Frog, and GA4.

• Translate technical insights into actionable steps.

• Oversee SEO and GEO strategies across all markets from Finland to Australia.

• Integrate traditional search with AI Search across Google SERP, ChatGPT, Perplexity, and AI Overviews.

• Independently contribute to strategy formulation, spreadsheets, crawling, and briefings.

⛳️ Requirements

• Over 6 years of SEO experience, whether in-house or at an agency.

• Experience in a role that involves strategic responsibility or spans multiple markets.

• Proven track record of building and managing content-driven organic growth models.

• Demonstrated growth measured by qualified leads and contributions to CAC.

• Experience in leading or providing technical guidance to team members.

• Proficient in managing external service providers.

• Strong understanding of common SEO and analytics tools.

• Ability to make data-driven decisions.

• Daily engagement with LLMs.

• Experience with self-developed automations.

• In-depth knowledge and active monitoring of AI Search developments.

• Strategic and hands-on experience with spreadsheets, crawling, and briefings.

• Capability to persuade stakeholders without direct reporting lines through compelling arguments, clarity, and reliability.

• Fluent in German and English (C-level proficiency).

🏝️ Benefits

• Flexibility to work from the Hamburg city center office, Berlin, Munich, or remotely.

• Technical equipment available for personal use.

• Career advancement opportunities in a rapidly growing company.

• Chance to work independently and make a tangible impact.

• Flat hierarchies and early ownership of responsibilities.

• Direct collaboration with management team members.

• Contribute to the transition in energy and mobility.

• Access to EGYM Wellpass with over 7,600 fitness partners.

• Jobrad leasing available for city bikes or e-bikes.

• Benefits and discounts through Futurebens.