SEO Content Marketer, Writer

This is a fully remote position, open to applicants in Canada.

📋 Description

• Take charge of Feathery’s SEO content strategy by pinpointing the topics, keywords, and buyer intents that are crucial for ranking in wealth management and insurance.

• Conduct research, write, and publish top-quality content including pillar pages, solution and use-case pages, comparison content, and blog posts.

• Enhance existing pages and site structure to improve rankings, increase organic traffic, and boost conversions.

• Collaborate with product, design, and go-to-market teams to align content with real customer workflows and convert traffic into pipeline.

• Monitor performance metrics related to rankings, traffic, and pipeline objectives, using these insights to refine strategy over time.

• Contribute to shaping how Feathery appears in AI-driven and answer-based search as this channel evolves.

⛳️ Requirements

• A minimum of 3 years of experience in SEO and content marketing, preferably targeting a B2B SaaS, fintech, or financial services audience.

• You are a proficient writer capable of clearly and credibly explaining technical or regulated subjects, and you enjoy creating the content yourself.

• Comprehensive understanding of modern SEO processes, including keyword and intent research, on-page optimization, content structuring, internal linking, and technical fundamentals.

• Comfortable using tools such as Ahrefs, Semrush, Google Search Console, and analytics platforms, making data-driven decisions.

• Ability to take a topic from research to a published, ranking page with minimal supervision.

• Bonus: Direct experience writing for financial services (wealth management, insurance, lending, or payments), or familiarity with the shift towards AI-driven and answer-based search in SEO.

• Bonus: Practical experience in creating and launching marketing pages using Webflow.

🏝️ Benefits

• Competitive salary and equity options.

• Health, dental, and vision insurance coverage.

• Unlimited paid time off (PTO).

• Remote work opportunities in the US and a Downtown Toronto office location for Canadian applicants.

• Complimentary office snacks and lunches.

• A collaborative, low-ego team that promotes ownership and personal growth.

• Company offsite events to foster connection and rejuvenation.