Senior Content Marketing Manager – Industrial, B2B

This is a fully remote position, open to applicants in United States.

📋 Description

• Oversee and direct content creation for intricate, engineering-focused industrial B2B sectors

• Supervise the production of blogs, long-form articles, video scripts, webinars, social media snippets, how-to manuals, reports, solution briefs, and white papers

• Manage relationships with freelance writers and agencies

• Develop programs for executive thought leadership, which includes ghostwriting, podcast preparation, and bylined articles

• Collaborate with cross-functional marketing teams to establish ongoing buyer-journey content initiatives

• Work alongside customers, product managers, data scientists, developers, and other subject matter experts

• Identify content deficiencies through search intent analysis, competitive assessments, analyst reports, and feedback from sales

• Lead a scalable content strategy tailored for various technical personas

• Repurpose high-performing content across different formats and channels

• Support organic content strategies by conducting keyword research, topic clustering, and on-page optimization

• Integrate content within nurture tracks, paid amplification, and account-based marketing programs

• Oversee distribution across blogs, newsletters, developer hubs, syndication, guest posts, and community forums

• Optimize content for both traditional and AI-driven search and answer engines

• Monitor organic traffic, engagement metrics, MQL contributions, pipeline influence, and revenue generated through content

• Perform content audits and refine, update, or consolidate underperforming assets

• Conduct A/B tests on headlines, CTAs, and formats, utilizing data to enhance effective strategies

• Manage content deliverables for product launches, including blog posts, launch emails, release notes narratives, and sales one-pagers

• Equip sales teams with content for objection handling, competitive comparisons, and proof points

• Collaborate with developer relations and community teams to elevate practitioner content and customer stories

⛳️ Requirements

• Over 7 years of B2B content marketing experience, with a minimum of 2 years in a relevant role

• Exceptional writing and editing abilities

• Capability to convert complex, highly technical concepts, such as data pipelines, cloud architecture, observability, and security posture, into clear narratives

• Strong understanding of SEO principles and experience in driving measurable organic growth

• Proven success in collaborating with product marketing, PMMs, and engineers to deliver accurate content promptly

• Familiarity with the modern data stack or cloud security environment, including data lakehouses

• Experience in marketing to developers, practitioners, or highly technical audiences at scale (preferred)

• Practical experience with Salesforce, Marketo, Ahrefs/SEMrush, and CMS platforms like WordPress (preferred)

• A portfolio featuring published technical content, such as long-form guides, white papers, or bylines in industry publications (preferred)

• Knowledge of AI writing and research tools, with experience in using AI to streamline workflows (preferred)

🏝️ Benefits

• Competitive salary and performance-based bonuses

• Comprehensive health, dental, and vision insurance

• Flexible working hours and remote work options

• Opportunities for professional development and continuing education

• Collaborative and innovative work environment