Content Marketing Manager – Growth Marketing

This is a fully remote position, open to applicants in United States.

📋 Description

• Create high-quality content in both short and long formats for landing pages, marketing and SDR emails, social media posts, and campaign materials.

• Develop persona-oriented copy that links product benefits to the pain points and business challenges of buyers.

• Collaborate with internal experts, customers, industry leaders, and partners to produce authentic storytelling content.

• Simplify complex product and industry subjects into clear and engaging copy that resonates throughout the buyer journey.

• Assess and suggest methods to enhance demand generation opportunities across various channels.

• Cultivate and utilize knowledge of buyer personas, objectives, and pain points to shape content strategy.

• Synchronize content plans with editorial calendars, campaign targets, and pipeline goals.

• Work with communications to reinforce brand positioning and messaging.

• Leverage performance data to derive content insights and aid in quarterly planning.

• Experiment with and refine content formats and messaging based on audience interaction.

• Oversee cross-functional content projects from initial brief to final delivery, ensuring timeline management and stakeholder alignment.

• Collaborate with campaign, lifecycle, digital, field, and partner marketing teams to deploy content across channels.

• Maintain the content library and assist with audits and updates.

• Navigate localization processes for key content assets.

• Undertake additional projects and initiatives as assigned.

• Report directly to the Sr. Manager, Content Strategy.

⛳️ Requirements

• Bachelor’s degree or equivalent experience in marketing, communications, journalism, or a related field.

• Over 5 years of experience in content marketing.

• A robust portfolio showcasing short and long-form B2B copy, including emails, landing pages, social media content, ebooks, guides, and reports.

• Proficiency in crafting persona-driven content that addresses customer pain points and business outcomes.

• Capability to write across various formats and tones, ranging from compelling CTAs to intricate narrative-driven content.

• Experience working within or closely with demand generation or campaign teams in a SaaS/tech environment.

• Comfort with using data to guide content decisions and enhance performance over time.

• Strong project management abilities, with the skill to manage multiple priorities and deadlines effectively.

• Excellent verbal and written communication skills.

• Competence in utilizing AI as a drafting and productivity tool while understanding and advocating for the content produced.

🏝️ Benefits

• Employer-subsidized medical, vision, and dental coverage for full-time employees.

• 401k Match to assist you in saving for the future (50% of your contribution up to the first 6% of your eligible pay).

• Monthly stipend to enhance your work and productivity.

• Flexible Time Away Program, along with Sick Time Off.

• US employees are automatically enrolled in Smartsheet-sponsored life insurance, short-term, and long-term disability plans.

• US employees enjoy 12 paid holidays each year.

• Up to 24 weeks of Parental Leave.

• Personal paid Volunteer Day to give back to the community.

• Opportunities for professional growth and development, including access to Udemy online courses.

• Company-funded perks, such as a counseling membership, local retail discounts, and a personal Smartsheet account.

• Teleworking options available from any registered location in the U.S. (role-specific).

• Market-competitive incentive opportunities.