SEO Consultant

This is a fully remote position, open to applicants in United States.

📋 Description

• Comprehend clients’ organic growth and marketing goals to aid in the execution of SEO strategies led by the SEO Lead/Manager, aligned with their products, industry, and overarching business objectives.

• Execute keyword research and thematic segmentation driven by intent, themes, and other actionable insights utilizing both first- and third-party data sources.

• This involves employing techniques surrounding query-fan out methods, Generative AI, and adapting to changing search behaviors.

• Evaluate the search landscape to assess intent, analyze competitors, and identify successful tactics for enhancing visibility across platforms like Google (Gemini), OpenAI, Anthropic, Perplexity, and others.

• Collaborate with team members on strategy formulation and execution planning, including cross-disciplinary teams.

• Align search behaviors with landing pages; perform audits on client websites for visibility against target keyword segments and identify content optimization needs and areas requiring new content creation to meet search demands.

• Conduct technical performance assessments to uncover optimization opportunities, such as Page Experience, Accessibility, Rendering, and user experience presentation to target audiences.

• Offer page-level recommendations and assist in developing briefs for content optimization and creation.

• Work alongside client or agency copywriters to deliver search insights, optimization requirements, and growth opportunities.

• Audit client websites for technical issues that hinder search visibility and propose recommended improvements to resolve these issues.

• Demonstrate a willingness to experiment with new methodologies in the evolving search landscape, including advanced LLMs, GenAI, and emerging platforms.

• Review paid search campaigns and keyword performance as part of SEO analysis and insight generation; collaborate with the paid search team for an integrated search strategy.

• Assess brands' external digital presence to enhance overall brand representation.

• Update reports and dashboards for SEO performance primarily using Google Looker Data Studio and Excel, leveraging data from Google Analytics, Adobe Analytics, Google Search Console, and various third-party tools (e.g., Semrush, AWR, Lumar, Sitebulb).

• Remain updated on new and emerging search opportunities, best practices, and industry news.

• Assist in developing insights and action plans based on qualitative and quantitative data analysis.

⛳️ Requirements

• Enthusiastic about Digital Marketing, SEO/Search, and the desire to learn, experiment, and innovate to make a significant impact for our clients while fostering personal growth.

• Demonstrated SEO experience ranging from 2 to 4 years.

• Solid understanding of technical and content factors that influence organic search performance rankings.

• Skilled in identifying issues and areas for enhancement regarding SEO performance.

• Experience with website analytics tools (e.g., Google Analytics, Adobe Analytics, etc.).

• Basic knowledge of HTML, CSS, JavaScript, and LLM prompt development and constraints related to SEO.

• Familiarity with organic search ranking factors and search engine algorithms, coupled with a commitment to staying current in the Digital Marketing and SEO sectors.

• Previous experience managing multiple brands or enterprise websites is highly preferred.

• Thrive in a fast-paced, collaborative environment with exceptional organizational skills, multitasking abilities, and attention to detail.

• Outstanding communication skills, both verbal and written.

🏝️ Benefits

• Competitive salary and benefits package.

• Retirement savings plan (401K) along with flexible vacation options.

• A diverse range of clients, encompassing B2B and B2C accounts across various industries, with meaningful strategic scopes.

• A culture that prioritizes practitioners: we anticipate our leaders to stay sharp and not merely manage.

• A team that genuinely invests in each other’s professional growth.

• Active participation with AI tools and emerging capabilities as an integral part of our work processes, rather than an afterthought.