SEO Analyst

This is a fully remote position, open to applicants in United States.

📋 Description

• Contribute to PreBorn!’s digital marketing initiatives by engaging in search engine optimization (SEO), supporting paid advertising efforts, tracking conversions, reporting insights, and analyzing website performance.

• Assist in the execution of SEO strategies aimed at enhancing organic search rankings.

• Perform keyword research and conduct competitive analysis.

• Keep track of website rankings and pinpoint opportunities for optimization.

• Aid in conducting technical SEO audits and implementing corrective measures.

• Enhance website content, metadata, and page structure to boost search performance.

• Oversee Google Search Console and other SEO tools for monitoring purposes.

• Support the management and optimization of Google Ads campaigns.

• Evaluate campaign performance and offer suggestions for enhancements.

• Assist with keyword research, ad creation, and audience targeting strategies.

• Monitor lead generation metrics and advertising effectiveness.

• Aid in the management of campaign budgets and reporting processes.

• Assist in maintaining Google Analytics 4 and Google Tag Manager configurations.

• Support the implementation and testing of conversion tracking systems.

• Aid in validating lead attribution and ensuring reporting accuracy.

• Assist with the processes of uploading offline conversions.

• Collaborate with marketing and development teams to resolve tracking issues.

• Support the administration of CallRail tracking systems.

• Monitor reporting for call conversions.

• Assist in call attribution analysis and reporting tasks.

• Help ensure accurate tracking and reporting of lead sources.

• Contribute to Meta advertising campaigns.

• Monitor campaign performance and audience interactions.

• Support the implementation of Meta Pixel and Conversion API tracking.

• Assist in campaign reporting and provide optimization recommendations.

• Stay updated on emerging trends and technologies in AI search.

• Contribute to initiatives aimed at enhancing visibility in AI-generated search results.

• Learn and implement concepts of Generative Engine Optimization (GEO).

• Support content optimization for evolving search platforms.

• Analyze landing page and website performance metrics.

• Identify opportunities to enhance user experience and conversion rates.

• Assist in A/B testing initiatives.

• Create and maintain reports using Google Sheets, Excel, GA4, and Looker Studio.

• Track key performance indicators and important marketing metrics.

• Analyze trends and provide insights to aid decision-making processes.

• Prepare regular marketing performance reports.

• Maintain a fundamental understanding of HTML and website architecture.

• Assist with website updates and conduct quality assurance testing.

• Collaborate with developers to troubleshoot technical issues.

⛳️ Requirements

• Bachelor's degree in Marketing, Communications, Business, Information Technology, or a related field is preferred.

• 1–3 years of experience in digital marketing, SEO, paid search, or analytics.

• Experience with Google Ads, SEO, or website analytics is required.

• Familiarity with Google Ads is essential.

• Familiarity with Google Analytics 4 is necessary.

• Basic understanding of SEO principles is expected.

• Basic knowledge of conversion tracking is required.

• Experience using Microsoft Excel and/or Google Sheets is needed.

• Ability to analyze and interpret marketing data is crucial.

• Basic understanding of HTML and website structure is necessary.

• Strong attention to detail and organizational skills are essential.

• Google Ads Certification is preferred.

• Google Analytics Certification is desired.

• Experience with CallRail is preferred.

• Experience with Meta Ads Manager is preferred.

• Experience with Google Tag Manager is preferred.

• Experience with Looker Studio is preferred.

🏝️ Benefits

• Health insurance

• Flexible work arrangements

• Professional development