SEO, AIO Manager

This is a fully remote position, open to applicants in Arizona, +31 more locations.

📋 Description

• Develop and implement SEO and AI Optimization (AIO) strategies that encompass on-site optimization, technical SEO, off-site authority building, backlink creation, and enhancing visibility in AI answer engines.

• Collaborate with content writers and product marketers to plan and publish blog posts, resource hubs, guides, and other on-site materials.

• Monitor and enhance brand citations and share of voice within AI-generated responses.

• Create a cohesive content strategy organized around topic clusters.

• Oversee the content roadmap and editorial calendar, ensuring alignment with product initiatives, target audiences, and funnel objectives.

• Conduct content audits to identify materials that need refreshing, consolidation, or retirement, and enhance internal linking.

• Take ownership of organic and other non-paid traffic objectives, including forecasting, reporting, and prioritization.

• Present performance metrics, insights, and action plans to marketing leadership.

• Manage relationships with SEO and CRO agencies, overseeing scope, roadmaps, priorities, quarterly business reviews, outcomes, and deadlines.

• Ensure a positive website experience that drives organic performance and conversions.

• Design wireframes for new pages and updates while collaborating with design, web development, and the CRO agency to implement them.

• Maintain site architecture, internal linking, and page templates to optimize for search engines and AI crawlers.

⛳️ Requirements

• Minimum of 5 years of experience in SEO and organic growth, preferably in the B2B SaaS sector.

• Demonstrated success in connecting SEO efforts to pipeline and revenue generation, beyond just rankings or traffic metrics.

• Strong expertise in technical SEO, content strategy, and link-building techniques.

• Practical knowledge of AIO/GEO best practices and understanding of how AI search engines source and cite content.

• Experience in managing external agency partnerships.

• Capability to wireframe pages and provide clear briefs to designers and developers.

• Proficiency in SEO and analytics tools, including GA4, Search Console, and Ahrefs/Semrush.

• Familiarity with CRM systems and attribution reporting tools, such as Salesforce and Power BI.

• Experience managing a brand's organic presence on platforms like Reddit or other community forums.

• Background in Conversion Rate Optimization (CRO) and A/B testing methodologies.

• Experience with WordPress.

• Background in hospitality, restaurant technology, or workforce management software.

🏝️ Benefits

• Unlimited Paid Time Off (PTO).

• Comprehensive Medical, Dental, and Vision Insurance.

• 401k matching program.

• Parental Leave.

• Provision of a laptop and necessary equipment.