SEO, AEO, GEO Strategist – Copywriter

This is a fully remote position, open to applicants in Mexico.

📋 Description

• Perform in-depth keyword and topic cluster analysis for high-intent queries from graduate students and local naturopathic patient searches.

• Create compelling, SEO-optimized landing pages, program descriptions, and blog articles tailored for both educational and healthcare audiences.

• Enhance the organization's digital presence to ensure accurate citations by AI search engines such as ChatGPT, Perplexity, and Google SGE.

• Conduct audits and improve local SEO performance, including managing Google Business Profiles for clinic operations.

• Track organic traffic and content performance, identify drops or missed opportunities, and proactively suggest new content, revisions, or on-page enhancements.

• Work closely with the Lead Strategist to prioritize and implement the most impactful organic growth initiatives.

⛳️ Requirements

• Extensive knowledge of contemporary SEO and GEO tools like Ahrefs, Semrush, and Google Search Console.

• Outstanding copywriting skills for both long-form and short-form content, preferably within the healthcare, higher education, or other trust-driven sectors.

• Demonstrated ability to leverage AI tools for research, strategy formulation, and execution.

• Understanding of EOS, L10 meetings, and Agile marketing project management; openness to learning is acceptable for candidates without prior experience.

• Strong analytical abilities, attention to detail, and confidence in transforming performance data into practical recommendations.

• Independent yet collaborative working style, with the ability to self-manage while effectively partnering with stakeholders.

• Bonus Points

• Experience in higher education, healthcare, or multi-location service brands.

• Practical experience with local SEO for clinics, practices, or regional business profiles.

• Familiarity with internal linking strategies, topical authority development, and conversion-focused UX copy.

🏝️ Benefits

• Flexible part-time work of about 20 hours per week.

• Fully remote collaboration opportunities.

• Chance to influence a modern organic growth strategy across both education and healthcare sectors.

• High level of ownership and direct impact on visibility, traffic, and lead generation.